The new country strategy for US-07 surface to create a new image of the Group - the country the United States, Eagle, Paradise - HC network appliance

The new country strategy for US-07 surface to create a new image of the Group - the

country the United States, Eagle, Paradise - HC network appliance

Li Juntao, rivers and lakes known as the "Romantic Swordsman", state the old dollar, currently group vice president of GOME. Last Saturday, Jun-Tao Li braved cold winds to participate in activities in Tianjin. Behind the seemingly busy, GOME is brewing within the earth-shattering reform. Enhance corporate image As a country the United States in the country one of the most important strategic market in 1999, Tianjin, Li Juntao was stationed as long as 3 months to help the country the U.S. has taken the first step towards national expansion. Seven years later, Li Juntao back to Tianjin, the U.S. has not That States United States States. "Do you think I came to sign sales machine, I have come to the market thoroughly," and a Tianjin Li Juntao, get straight, go straight. Behind the surprise visit of Tianjin, in fact, numerous profound meaning. Jun-Tao Li told reporters after the successful acquisition of Yongle, the new country the United States in 2007, the Group will strive to build a new image of the Group, from the inside to the outside to enhance corporate image. To this end, States United States specially hired a consultant to the enterprise VI, CI re-design and adjustment. Improve the quality of single-store operator is also the country the United States in 2007, an important task. After several years of rapid expansion, the country faces the United States is declining profitability. States United States released third-quarter results for 2006, third quarter 2006 operating margin of 4.7% from a year earlier to 3.7%, single-store sales fell 1.9%, sales / square meter fell 34%. Conversation, Li Juntao do not avoid the topic of single-store efficiency decline. Any expansion of a business high-speed, single store can not sync to significantly improve effectiveness. As an enterprise, not only concerned with a single store-effectiveness indicators, and comprehensive consideration of market shares, the total cost of investment, total profits and other indicators. The poor quality of store operations, this year must be adjusted to ensure the profitability of each store. At present, the new group will adjust the plan has been refined to more than 800 stores nationwide each month into the budget. If there is no saving of some stores may be dying, would consider closing. "Earth people love cheap" 1 26, North America's largest consumer electronics retailer Best Buy China's first store opened. Store sales since last December trial since the first month of customer satisfaction studies show that overall satisfaction was higher than 85%. New Year period, including Nokia, Hewlett-Packard laptop and desktop product lines, including sales of more than a single store sales leaped to first place in Shanghai; Apple laptops and desktop computers sold out in a single store in East China sales of the first. The face of such a string of information, Li Juntao not agree. "Every year we go abroad to study N times, Best Buy is not a mystery, they are the envy of the country first in the U.S. Why can do." 5 years for the industry peers of Best Buy is not to say, Li Juntao refute an opponent to be any research, should be concerned, in the sense of competition, the country will not give up any of an obscure U.S. rival. He said that in the traditional household appliances, Best Buy is certainly not the country America's opponents, but can not ignore the Best Buy consumer electronics related products layout. For Best Buy's strengths?? Digital, IT products, Gome doing my part. The past, customers may feel that home appliance chain stores in the IT, digital products less abundance than professional IT store price. States United States in 2007 will further expand the proportion of 3C product sales, particularly in the digital, IT products, the number will be ten times the past, and even a few times. In addition, GOME will be greatly improved through centralized purchasing of proportion to the factory to get a lower purchase price than other stores. "Earth people like cheap" remark uttered by Li Juntao, appear belligerent. Li Juntao recognized home appliance chain on IT, digital products in the past was not taken seriously enough. Best Buy's arrival, but also stimulate the States United States in the IT, digital products on a big commitment. "Stop opponents in his development, not profit a year Well big deal", in order to illustrate the problem, Lee at bluff.

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