The service's new SMS features can be enabled from the user's Formspring settings

The service's new SMS features can be enabled from the user's Formspring settings

The popular social Q&A app, has taken the wraps off a suite of SMS features that will give its users a quick and simple way to stay connected while on-the-go.

The service's newSMS features can be enabled from the user's Formspring settings. When SMS is turned on, the user will get SMS alerts and will be able to respond to questions, ask new questions and send out a questions to their other social networking accounts via a simple list of text commands.

Alerts can be customized rather extensively. You can choose to receive questions via SMS from anyone, only from someone you follow, or not at all. You'll have the same choices when it comes to receiving responses to your questions. Users can choose to set up "after hours" parameters so they're not getting text messages at all hours of the day and night, and they can also limit their Formspring SMS use to 25 messages per day.

The service is free on Formspring's end, but users will have to pay their usual SMS bills with their service provider. Currently, Formspring's SMS service is only available in the U.S., but that should be changing in the near future.

Already, Formspring's mobile website gets 22.5 million hits a month, and the company claims that 10 million responses to questions are being posted every day. SMS may push users' activity on the service even farther.

As a first step into the mobile arena, SMS is a smart way to begin. First, it's been suggested that a lot of Formspring's users are in a younger demographic perhaps not a feature-rich-smartphone-owning demographic. The SMS offering would be a great way to get these youngsters using the service even more than they already do. And even if we're not necessarily talking about younger users, it's important to remember that in many parts of the global community,feature phones still dominate.

Second, in the great mobile-web-versus-native, Android-versus-iPhone quagmire that is mobile development, SMS features offer a simple way to enter the mobile market and gather information on how users are responding to mobile use as well as feedback on how mobile features can be improved. After all, SMS is how Twitter started in mobile, and the company didn't announce its official mobile apps until last year. When they did so, they released beautiful, full-featured apps that were clearly the product of a long and thoughtful development process, not just a slap-dash, hacked-together mobile offering to appease app-hungry users. We're guessing Formspring is taking the same slow-and-steady approach.

Ade Olonoh, the startup's CEO, said in a release that SMS features have been highly requested by Formspring users. "The potential for mobile responses is huge," he noted, "and SMS alerts arejust the beginning of our efforts to support our members in responding to the world around them."

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