The utilization of the Japanese brands still alive, a new thinking in Bangkok offshore

The utilization of the Japanese brands still alive

, a new thinking in Bangkok offshore

In Japan, business process outsourcing (BPO) services have expanded, and companies that provide services to Thailand and other Asian emerging economies, there is companies using it. In this paper, we discuss the BPO business model in Thailand and saw the new service model for companies that provide inspection services.

The collapse of the bubble economy in early 1990s, Japanese companies, business review, now face a so-called restructuring. "Selection and concentration" is taken seriously, outsourcing is now highlighted. Today, outsourcing has provided many Japanese companies are using.

And some outsourcing, based in Japan do not have to be done to become a base for international service. And based in overseas outsourcing say once, IT outsourcing are many, most recently, business process outsourcing (BPO) has become available as well.

I, for some Japanese companies visited BPO Center in Bangkok, Thailand. So what we saw, the type and BPO overseas image of the past were not only different, tips and new service models and business models "in Japanese by Japanese for Japanese business" respectively.

Visit BPO Center in Bangkok, Thailand

October 2010, I visited Bangkok. Walking in the heart of Bangkok, no longer "developing countries" and "emerging" is worthy of notice that the word represents. The city and urban features that could easily stand comparison with cities in developed countries.

That the heart of Bangkok, Central World in Chidlom station in the "delivery in Thailand" (Delivery Thai Co.Ltd) operated by Japanese companies that have a BPO center. New and beautiful interior of the building. Care and security as well, the elevator has no buttons to specify the floor, which controls the security card. Security card in the set of available office floors, which can not go now only available to such person on the floor.

The guide says he has been Miyata Mami where business management, BPO visited the center. She is a former colleague of mine. We have previously Japan's IT management services companies BPO / ITO was involved in the transfer of business in Shanghai, Dalian, China as a service. There is such a margin, BPO could get the opportunity to visit the center.

BPO center in the atmosphere, rather than offices and centers in Japan, similar to those of western countries. Meeting rooms separated by glass, which are equipped with projectors and other devices, respectively.Spacious and cozy bedrooms refresh employees, and the sweets and magazines. Can be seen from the window views of the beautiful city. "Comfortable office" is a perfect image.

This "Thai Delivery" at the center of the BPO, which provides outsourcing services such as follows.

I was focused in this table is customer service. Indeed, that is also customer service centers in Shanghai and Dalian, China BPO will not exist because it would provide services to collect local Japanese-speaking staff as well. However, in Bangkok, are you people speak much Japanese, or how to secure personnel, in terms doubted.

Bearer of outsourcing to Japan

He asked this question Miyata Mami. According to her, they've also worked as an operator in Japan to live in Bangkok. I am, but I feel taken advantage of such a hollow, on second thought, she lives in Bangkok site, which is responsible for the management of a business here. It is a story go down.

Bangkok is visited by many Japanese. Many of these trips, but in the short term, he attracted the city, often based on Japanese life. Also, it seems many students and young people to stay in units of months. The customer will be bearers of this Japanese to Japan.Of course, but the level of local wages, hopes and dreams have come to Thailand for the Japanese students and young people living there, according to the level we get a living is bad news for Japanese favorite is not. It can build their livelihood in the field and not have to be fluent in English and Thai.

As an outsourcing company that provides the operator hired at salaries of Bangkok can be comfortably Working with the Japanese language is advantage. This exploitation has been living in Bangkok hire cheaper Japanese companies is wrong to interpret. The validity of a wage, because it is considered based on economies of life. Opportunities to use Japanese occupation the Japanese living in Bangkok, a problem that pay wages commensurate with the level of the economy is not.

Offshore BPO is different from previous models

In fact, Mr. Miyata Mami is my former colleague, both Japanese companies IT management services BPO / ITO was involved in the transfer of business as a service in Shanghai, Dalian, China. Maybe because there is such a common background, naturally, such as China once experienced in offshore and BPO, offshore BPO is now here in Bangkok, Thailand's talk lasted differences.

Offshore BPO in the past we have experienced, as well as Japanese and thorough teaching style and customs services in Japan, as Japanese or services provided, as if to conduct business. This is in some respects so that the uniqueness of Japan will have a wall covered with Japanese language.

American companies, India's BPO services have a lot of use, this is what it is made up of the common language of English. At a minimum, rather than be transferred to overseas and service operations in Japan, which is easier be transferred to overseas and service operations within the United States, which largely depends on that is used for the common language of English.

That is, these offshore BPO compared with English-speaking countries, Japan is an obvious disadvantage. In order to achieve the same level at which English-speaking countries, the measures may be enough to require an English official language of Japan.

But now here in Bangkok found offshore BPO is a new model that can break through the wall of Japanese language. And because the bearer service for the Japanese in Japan and overseas. "The Japanese, by Japanese for Japanese business" will be held in the form. This model is a potential that the new addition.

"The Japanese, by Japanese for Japanese business," the necessary elements

We, the "Japanese, by Japanese for Japanese business", the repeated discussion. To promote a more rational way to facilitate this, the offshore BPO companies in foreign countries and from the Japanese maker of BPO services and farmers, Win-Win to build a relationship of mutual understanding and cooperation mechanismWanaku not to be.Unless this element, such services would not be stable.

As mentioned above, the Japanese students and young people living in Bangkok, there is the livelihood and job opportunities, the offshore BPO staff can ensure a command of Japanese firms in the wage level in Bangkok is a bad relationship be. But one step further than this, that a true Win-Win relationship, and what will be necessary in order to strengthen the model.

In this regard, efforts have already one. It is not treated as mere labor force to support an internship experience abroad, and efforts to implement a program to combine business and support of study. This is sort of a company's CSR (Corporate Social Responsibility) is meaningful as a social business and social activities and will be valid for the company's marketing strategy.

However, when we hear the voice of those who support the program to experience real "work time is taken away, unable to focus on more of study" or "after going through an internship job and its hard to see the future of mouth "and the voice also, it can not deny that there is still room for improvement.

Those taking into account the voices, and have built a Win-Win business and personal relationships and, on that "the Japanese, by Japanese for Japanese business," and we thought, a new service model and more I should be able to imagine the business model.

New service models and business models for future

"The Japanese, by Japanese for Japanese business", ie, the company's operations services for Japan and Japan, and by developing a model that will play the Japanese out of the country, a greater likelihood find an idea of.

Visiting emerging Asia, which I feel they round the country is to have a great interest in the local Japanese people. I am what you have, what you are using, are using the service, I receive many questions and I like the entertainment pleasure. Japan itself, and say that is still recognized as one brand.

I think so, for example, intends to deploy products and services in developing countries, you can ask them to actively use the Japanese living in this site will be advertising their products and services or not. Instead of giving incentives available goods and services almost free, the Japanese living overseas, which have played a role of Publicity.

In addition, "international business services can do" and "business services abroad can only be" to organize, and Japanese living overseas Win-Win it may have something to promote in relation to should.

Progress of globalization, as well as students and young people in Japan, traveled throughout the world as well as adults and the elderly, and engaged in life, it will accelerate in the future. In such circumstances, "the Japanese, by Japanese for Japanese business," new service models and business models are the cornerstone, who will not evolve in the future.

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