There Is Hope for Your Business in This Recession
There Is Hope for Your Business in This Recession
Anyone who thinks this isn't a different time still has his head in the sand. Most of us are awake and look around to see one of the bleakest economic landscapes in our memory. While many bewail their fate, or blame those in power for not watching the basket, today's business person is wearing a hole in their head- scratching it- trying to think of solutions that will keep them in business.
Sure cutting overhead went so far, 'draconian', being the norm. What else you got? Discounting, at first, seemed like a cute approach until it became pricing things at nearly wholesale levels, and now- selling anything to get a buck in the door. It's hard out there folks. None of the previous assumptions, or ways of operating that seemed to work during the 'high times' have much bearing on where we find ourselves today.
And yet, a way forward must be found, if our businesses are to survive. Forget arguing for national protectionism, or staging a boycott- these strategies are not going to put food on the table by bringing in sales for your business. Things don't look like they are turning around soon either- so for the long term- what everyone needs now is new thinking. The time has come for a foundational value shift in the ways we are going to operate.
This is the subject of the business revitalization guide- "World Class Leadership" Revitalize -Compete-Win, by this same author. After 27 years of organizational consulting and training inside corporations and businesses of all kinds, and mountains of organizational research about success, customer satisfaction, leadership and effectiveness- Bart Allen Berry is putting forward a prescription for business success in the midst of our current adversity. That's right- a formula, approach and methodology for long term success and business resiliency that will represent 'new thinking' for many.
Now before your 'crap detector' overloads in the red zone, understand that I have been running an organizational development and corporate training firm for more than 27 years and been inside every kind of organization from manufacturing and health care to secret government to entrepreneurial start up. I've administered tons of surveys and audits and assessments, slicing every aspect of performance from quality and teamwork to competency and organizational climate. There really is a body of predictive knowledge about what makes success happen- and if I hadn't been immersed in it, deeply, statistically, analytically, I would not have necessarily identified the patterns which have revealed themselves. But frankly, I identified these patterns 15 years ago and they still-- continue to validate themselves. I have often thought about bottling up these insights and giving everyone some-- so here it is.
World Class Leadership is an effect- characterized by customers who spontaneously label you as 'World Class', among the best, great etc.. and if you are in this rarified air- you enjoy what we call 'a very high return and recommend rate'. That basically translates into unsolicited testimonials, your brand becoming synonymous with quality, and lots and lots of referral business--sales. Yup- we all want to be Mercedes Benz or Pebble Beach, but all things considered, that might not exactly be our destiny. Still-- we can learn about what creates this 'World Class Effect', in fact if you read my book, you will study it in depth, but if we can break it down to the essential ingredients-- we can perhaps duplicate these concepts in our own enterprise. This is precisely what I did, with over 2 million data points, with the results of many, many organizational surveys from all kinds of industries.
Here's what I learned. There are ten inter-related factors present in every business which define the complete customer satisfaction experience-- and are at the core of what has been termed the 'Win-Win' relationship between the customer, and you- the supplier of a product or service.
These ten factors have been there since the beginning of recorded time and have defined excellence in commerce since there has been some, but applying these ten values to your own enterprise is an eye opening experience. What is even more powerful, is to apply them to your own enterprise, while simultaneously applying them to your competitors--
What we are talking about is the ability to statistically predict how customers will react to you, based upon how you manage these ten factors-- and whether or not they will choose you- or your competitors to do business with. It is really all about that.
Now if you have the insight to critically apply these filters to your operation you will be so far ahead of your competitors, most of them will not know what hit them. You will have to try harder with the more serious competitors, but you will also have the benefit of knowing exactly where you are now and what it will take to beat them-- and you will be- as we say- 'nipping at their heels' very effectively.
One of the major insights in the World Class Leadership body of knowledge, is that customers want to have a relationship. In fact customers want to have Win-Win relationships and these relationships are the only ones that are sustainable over time. The ten factors covered in the book are in large part, a formula for relationship excellence with your customers.
Although this is an article about a book- the gist of it is that the book is an in-depth business revitalization guide with step by step processes and audits and planning to turn your business around in this economy, and to build a strong foundation for the future
Now Pay Close Attention --
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