This Is How I Want My Pattaya To Be…

This Is How I Want My Pattaya To Be

This Is How I Want My Pattaya To Be

Has Pattaya really gone upscale?

More than once I almost had to justify my reasons to work and live in Pattaya to those that have a certain judgmental prejudice about what they think is Sin City' point blank

A short while ago I was invited to an agency gathering on the roof-top pool area at Raimon Land's Northpoint condominium project. Standing on the 44th floor of this modern ocean-front high-riser I was fascinated by the great sky-line of Pattaya-city underneath. For a second I remembered some of the great metropolitans I ever visited in my life and suddenly realized I was simply admiring Pattaya city on the Gold-Coast of Thailand. My home.

What happened with Pattaya? Has it lost its youth and suddenly matured? This could well be the case. On my first ever trips to Thailand nearly 20 years ago I remember Pattaya being a village more than anything else. Still large chunks of bare land everywhere you wandered.A rough diamond in the making', back then. I would never have thought that Pattaya would become my safe haven for many years to come.The face of Pattaya was (and still is) dominated by a large number of tourists that are enjoying many of the pleasures Thailand has to offer them and Pattaya in particular. As a tourist destination, I remember clearly over past years, that certain months of the year were much quieter than others. September for example has always been one of those typical off-season periods where shopping-malls stayed empty and (foot-) traffic was an absolute bare minimum. Organizing property road-shows (after all I am in the property business here) during these months was a clear "no no". No point to look for customers if they are not around.

Last week I was having a caf Latte (with apple pie) together with one of my closest friends here who happens to be one of the leading hospitality entrepreneurs and one of the most successful property developers here in Pattaya. The coffee shop where we often meet is renowned for its great pastry and is called "La Baguette", part of the Woodlands Hotel on Naklua Road. While we were chatting about everything and nothing in a time-span of not more than 45 minutes there must have been at least 30-35 guests in and out that I would love to class as "Typical Hi-So Bangkok Thais" Now, that more or less surprised the both of us, as this would not even have happened 5 years ago if we were sitting there ALL day!

The majority of these Thai were probably not even 25 years old, mainly female and all dressed' for a relaxed weekend with friends and intimates. Of course taking loads of photos of each other that are posted on their Facebook profiles the next day; ready for everyone to be tagged'. ["Tagging" is a popular activity on the worlds' largest social network Facebook (FB), and it shows who is who' in the photo albums that are posted online and visible to hundreds if not thousands of friends that are connected to your FB account.]

So back to our conversation over our nice cup of caf Latte The both of us, long term residents here in Pattaya, came to the same conclusion and we fully agreed "Pattaya is BACK on the map". Not that much for foreign tourists (as Pattaya has always been popular anyway), no, Pattaya is back for the Thais!Now, that immediately explains why the city nowadays has a constant "buzz" throughout the year inclusive the month of September. Pattaya is rediscovered!

I feel that Pattaya's changes over just a very limited number of years have created a warm safety-net for those that seek comfort in their "own" trusted and familiar environment. Now that explains why the Bangkokrians restarted to adore Pattaya again. Imagine yourself seated in one of the plounge chairs (pool & lounge) on the 16th floor of the newly opened 5-star Hilton hotel overlooking the city and ocean in front of you, sipping a fresh cocktail with trendy lounge-music in the background and an evening sea breeze tickling in your neck Yeah, if this is a crime then by God let me enjoy it before I am struck by lightning.

Pattaya isn't Pattaya anymore. If you look down from above and a few clutches of beer bars and massage parlors have only become nothing more than a small row of pink neon lights That's the dawn of a new era to me. And to everyone.Gosh, I would love to invite everyone to celebrate the rebirth of Pattaya city with me.Just the way I wanted it to be: Pattaya, my home.

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