Three Biggest Small Business Web Hosting Myths Debunked

So youve opened a small business, and youve heard that a website is one of the biggest marketing tools you have available to you

. But still, youre unsure. Youre only a small business, after all. And you dont have a lot of capital or extra cash flow to sink into a website. After giving it a few minutes of consideration, you decide your small business doesnt require a website after all. This is just one myth that many small business owners have about web hosting and running their own website and its wrong. Heres that myth, along with a couple of others, debunked to show you why you need a website.

Myth #1: Small businesses dont need a website

This is by far the biggest myth out there concerning small business websites. Some small business owners think that because theyre not directly selling on their site, and dont have shopping carts or inventory up, a website would be useless. But this couldnt be farther from the truth. Even if your website only has some information about your company, and some relevant helpful articles, it will give you an online presence. And you can be sure that each of your competitors is out there online. If youre not visible among them, your customers wont even know about you; and business will be lost to those competitors simply because they have a website and you dont.

Myth #2: Web hosting is too expensive for small business owners

While you can choose the wrong web hosting package, and end up paying too much, web hosting can also be very affordable for any business owner. While dedicated servers are good for commercial websites that will receive a lot of traffic and will have a lot of information, you dont have to choose this type of web hosting. VPS and cloud web hosting are two very affordable types of web hosting for small businesses. And not only are the costs minimal, the website they run could make you a lot of money!

Myth #3: Its too hard to run a website

Another biggie why small business owners choose not to run their own website: they think it involves having extensive knowledge about coding and other technical practices. Truthfully, you can have a website for your business and not put a minute of effort into it. Choices such as managed web hosting will give all that responsibility to the web host and they will then run, manage, and maintain your website. You can even have them write the content, or hire an online content writer to do it for you. Of course, you can always employ your own technical team within your office to manage and maintain your website for you. There are so many options available today that will help you, or take over, the maintenance of your site, that not having the know-how simply isnt reason enough to not have a website.

As a small business owner, you can probably find a multitude of reasons not to have a website, if you looked hard enough for them. But truthfully, theyre all myths and if you want your business to have a presence and an edge over the competition, you simply must have one.

by: Edmund Brunetti

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