Three Facebook Tips for Small Business
Three Facebook Tips for Small Business
Three Facebook Tips for Small Business
No matter what size or what type of small business you run having a solid presence on Facebook can be a big advantage. With millions upon millions of users of all age groups and lifestyles some of these people are going to be current or potential customers of yours. You';; most likely be very surprised just how many of these folks are on Facebook.
As with anything else online there are certain unwritten rules, traditions and protocols that must be observed to get the most of the time and effort you invest in your small business Facebook Page. Take care on how you approach and treat your Facebook fans and you'll be rewarded with new business and some great free exposure and. If you fail to treat them well you'll end up with little or nothing to show for your effort. Let's look at the top three tips for small business Facebook practices.
1) Slow and Steady wins the race
One of the biggest problems small business owners encounter when starting out is going wildly over the top right out of the gate. It can be fun to make the page and it's a real thrill when you start getting fans. Understand that social media sites like Facebook are all about building trust with your current and potential customers which does take time. It's a like long walk...not a sprint. I can almost guarantee that if you go crazy and devote all your free time to building the best page ever, and blast it out to everyone day after day you will burn out after a few weeks and lose interest. Form a plan and steadily build up your page and your fan base.
2) Don't Spam your Fans!
Treat each and every fan with kid gloves. Understand that while you, as a small business owner, spend every waking moment working on and thinking about your business your fans only really care about the product or service you provide. Avoid making new groups by the dozen and sending out invites for each group you make. Avoid posting time after time about insignificant happenings that, quite frankly, no one but you and your employees really find interesting. And please fight the temptation to send out post after post about the newest deal in your store, the super sale you're having next week or anything along those line. Treat each post for your small business as something special. Make it something that, when it pops up their wall, your Fans stop and look at. The best way to make fans stop following you is to spam them.
3) Reward your fans
Probably the most powerful aspect of having fans on your small business Facebook page is your ability to give them stuff. That's right. You, the small business owner need to reward those fans for their interest in your business. Offer Facebook only discounts or coupons, offer something to them that only they know about, and so on. It will depend on your business type, of course, but take care of our Facebook fan
Now Pay Close Attention --
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