Three Policy Help Sublimation Duopoly Air Conditioning Industry First Emerged - Air Conditioning

2009 9 17, "2009-2010 China's air-conditioning Industry Summit" in Beijing Hong

Kong Macau Center grand opening, which is the State Information Center, Information Resources Development Department since 2004, the sixth conducted jointly in the State Grid of China Air annual industry event. The two sides shared the dissemination of "2009 Frozen key cities in the annual domestic retail market, the White Paper on Air" (hereinafter referred to as "White"), and frozen the year 2010, the market trend analysis and forecasting foresight.

According to the "White Paper" shows that from 2004-2009 the annual freezing of 6 years, the 2009 freeze was undoubtedly the most relevant national policy is introduced, the highest frequency of the year. The introduction of good policies, partially offset by global

Financial Crisis on the air conditioning industry as a whole

Sell Impact, but also to the production pattern of China's air industry and the overall retail market competition in China had a great impact, the brand "duopoly" pattern first emerged, the year 2009 seems destined freezing air-conditioning industry in the history of the development of China will become a key year.

Overall sales, "the former low to high" market size is maintained

2009 freezing the beginning of the year, affecting the overall retail 2008, the scale of air conditioning refrigeration annual negative factors still exist: the global financial crisis, the international market, exports have declined sharply, the real estate market downturn, sluggish domestic demand and inventory up to 1300-1500 million selling pressure caused by pressure in the Chinese air-conditioning and so become a heavy burden upon the industry.

According to the State Information Center monitoring data show that the year 2009, the domestic retail market is frozen for the 23.2 million units, compared with the 2008 freeze year, retail sales fell 5.46%, with sales down 12.78%, with 2008 annual frozen, domestic air conditioning for two consecutive years the retail market is already showing a downward direction. One of the annual sales volume has a greater impact in October, December, February retail sales were down more than 30%, 10 months and 12 months is to reach sales decline 39.7% and 45.9%, pre-sales poor, as the year 2009, overall sales fell freezing the main reason.

However, in March 2009, the state has introduced a "

Bringing home appliances "" Energy Huimin "," TM "policies such as good air conditioner market. In these favorable policies, driven by air conditioning the retail market started to restore and improve quickly.

State Information Center, Cai Ying, Director of the market, "said the State Information Center under the two frozen year 2008,2009 5? August air conditioning sales volume accounted for the contrast can be seen that the year 2009 frozen 5? August retail sales volume proportion of air-conditioning throughout the year to reach 63.03%, higher than actual sales nearly 10 percent a year earlier, from the data analysis, is that the 10 percent that makes 2009 the year frozen to the overall size of the domestic air-conditioning remained. "

"Duopoly" in the beginning of another differential advantage of leading the trend

2009 Frozen key cities in the annual domestic air conditioner market, some brands are still not out of weakness were doomed.

Monitoring data according to the State Information Center, in the same market area, the year 2009 the overall number of brands frozen frozen by the year 2008 was reduced to 34 from 29 the year 2009 frozen; 29 brands, with very competitive (in volume or retail sales share of more than 1%) of the brand by the year 2008, the cold reduction of 19 to 17; sales ratio of less than 1% share of the brand were 15, sales of share of less than 0.01% of the brand with two months.

Corresponds with a number of brand disappeared in 2009 cold in brand concentration again significantly increased. Monitoring data show that retail sales volume in 2009, ranking the cold top 10, five, two brand concentration were 41.62%, 66.54% and 86.52%, respectively, over the same period last year, 4.87,7.3, and 7.24 percentage point rate increase significantly .

by: gaga

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