Tianwei: General Supplies Leading Out Of The Value Of Lost
2008 8 3, Hangzhou
2008 8 3, Hangzhou. The largest third in the world Printer General supplies vendor? Tianwei called national distributor, held a core partner summit. Tianwei will be officially launched in its long-awaited a reform plan, a "First Express" named after the telephone marketing platform, the first time ever written into the history of Chinese printing supplies marketing textbooks.
Got hit, House of Flying Daggers printing supplies to China may be the best description of the industry status quo. Soldier Stationary Reclamation in the domestic market re-set into a stalemate, the formation of the Red Sea, the industry leader at this time --- awfully out of the Jones asked for that? The degree of difficulty as high as 4.0, the "turn" action, the emperor could do a good job? Was in full swing the "front line" What would happen variables? Tianwei can lead the industry out of the value of lost?
337 times the value of lost after
337 surveys for the Chinese general supplies industry, the fight is profound. Accounted for 30% of global market share of full closure of the U.S. market, European market development adversely, in just one year's time, making China's export volume of compatible cartridges for 40% drop. 17 production-related Chinese companies shrink, lower performance, and some layoffs, some closure, tens of thousands of workers unemployed.
Perhaps not the most unfortunate! Then wilt indemnity from the global economic slump, soaring oil prices, RMB appreciation pressure on labor costs, enhance, shortage of raw material prices and the emergence of other, more general supplies for the whole of China into the marginal profit. Overseas markets which have fought adverse domestic, but the domestic situation is not optimistic: Original brand holds the lucrative long-term and high-end market and quickly advancing to the three markets, general supplies and living space more and more. Plus the original brand long-term market education, consumer has become "the original high quality, low-quality low-cost general-purpose" general knowledge. This makes a lot of generic brands of market competition into a stalemate, many companies fall into the price war in the mud.
General supplies on the way, step by step into the value of lost! 337 investigation despite that industry badly weakened. "Innovation to development" a vivid lesson to the Chinese people have personal experience of supplies. China supplies the world not in a factory, but should become the world's supplies of R & D centers, operation centers. As one who has mastered the key upstream industry chain, whoever will control the future of the initiative.
The main battlefield in the era after the relocation of the low profit industry, general supplies presents two paths: either reform or decline? Early in 2008, Tianwei first sounded the clarion call for reform. But do a thorough turn required, in addition to courage, more wisdom!
"First Express" marketing revolution led Supplies
"All indications are that the industry is nearing the critical point of shuffling, a group of strength and weak, non-brand, non-standard compatible with the brand will be eliminated. Intense market turmoil will create a new pattern: compatible with the forces of market share range will be one or two major brands to re-divide. "awfully Huangyan Bang, director of China's strategy said.
The market's stubborn understanding of general supplies, and can not be attributed solely to original brand. Mixed within the industry, the confusion and depression also increases the depth of mud. A large number of low quality, no patents, poor service, weak operational capacity of general supplies blend into the market, undermining the general supplies the proper image. And Tianwei as the industry leader in fighting for real face is also general supplies, supplies to build a most respected brands. After the catastrophe of the general supplies
industry quickly rebuild the professional image needed. And Tianwei's "fast lane" is the first reform of the marketing model of the industry into the forefront of the revolution. Telemarketing center, the advanced model has been successfully operating in more than ten years abroad, in other industries already have numerous success stories. General supplies industry in the United States, it is a rapid development of its most important marketing boosters.
Tianwei China policy director, general manager of Zhuhai Pan Ling Trading Co., Ltd. Huangyan Bang said: "China is the general ability to restrict supplies of marketing development of the industry's shortest board. The original backward, slow, inefficient marketing model in the tide of reform must abolished. need to build an information center, service center, sales center trinity of integrated marketing platform for dealers to provide rapid response and command centers in the brain overall, global insight into the eyes of the world should be the mouth of a call, Watch fist target . "
General supplies expected value of return Marketing is like the human body
operation! Original distributors, dealers, agents, business managers in the middle of a series of miscellaneous process, resulting in extremely low transmit efficiency. Dealer demand can not support timely access to the headquarters, and headquarters policy can not be smoothly and quickly issued. Central nervous system like a man unresponsive. The awfully fast through the first line, so that dealers can take phone, fax, Internet and other means to communicate directly with the headquarters, which greatly accelerated the speed of response on the dealer's service.
Tianwei: General Supplies Leading Out Of The Value Of Lost
By: erenber
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