Where the Consumers Are Today
Where the Consumers Are Today
Where the Consumers Are Today
Social Media enables the marketer to create a dialogue with a targeted audience and can spread across multiple mediums very quickly, while increasing your marketing reach.
According to Forrester, 75% of all adults online in the United States now use social technology. This means review sites, blogs, friend sites, online forums, video sites, online communities and more. Social Media bridges the gap between the individual and the group.
You can be seen and heard-your voice delivered to more people than ever before-a sense of self. All the while, this comes together with group membership; a sense of belonging. This is a very powerful foundation that builds trust and sharing-sharing of what and where to buy. These recommendations carry the utmost credibility.
Social Media Optimization (SMO) is a proven method to generate publicity and awareness through social media formats. These social media venues include Facebook, Twitter, LinkedIn, blogs, online communities, review sites and community Web sites.
SMO continues to grow in importance as the search engines take these sites into consideration for the SERP's (Search Engine Result Pages). In addition to search engines, your marketing strategies today must focus on driving traffic from quality social networks as well.
SMO also drives viral marketing where word of mouth is created-not through friends or family, but through the use of networking in social bookmarking, video and photo-sharing Web sites.
With tens of millions of people using social media sites like Twitter and Facebook daily, it is crucial to be there.
SMO will create a powerful position among social networks for you to maximize. This means keeping you front and center with your targeted audience to both connect and speak to them in real time and in doing so, driving more sales and business.
Influencing Buyers- People are more easily influenced through social media more than other online venues because the probability of the information they are reading being an ad or paid for is reduced in their minds.
Consumers make decisions from referrals they trust-whether those referrals are from review sites, blogs, Twitter, Facebook, or other Web 2.0 sites where opinions become the deciding factor. Your competition may not yet be fully there. Many industries have scores of competitors that have yet to
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