Tips And Tricks On How South African Businesses Can Design The Most Visually Appealing Websites

As both a small business owner and an individual

,chances are high that you have your own favourite websites.You might have not though about why you like them but chances are high that the sites are clean,professional as well as easy to navigate.It is a fact that good website design is a critical factor in retaining customers and visitors.Below we look some of the tricks and tips which South African businesses can use to design such sites which have the potential of keeping current and potential buyers re-visiting their site now and again.

Before you even start to build a single page of your site,you need to sit down and plan.If you fail to plan,it is possible that you are unintentionally planning to fail.You should [you and your marketing team if you have one] plan almost every aspect of your website considering some of the following :

-layout

-page structure

-site navigation etc

You should also take into consideration how users or your customers will move from page to page.If you like,you can always sketch your ideas on paper.This is extremely helpful for it will offer you an overview of how the site will look like before you begin building it.If there are major changes to be made,then you can make them on paper.

One thing that would be helpful in designing your site is also the understanding of your market audience.Simply by knowing the target market,you will be able to design a site which addresses their needs and one which is user friendly.You will be able to dertermine and come up with the tone for content and layout.If your target market is teenagers,obviously you might need a lot of flasshy looking material which is completely opposite to someone targeting pensioneers and senior citizens.

Designing a visually appealing site may also include taking into consideration things like easy of navigation.You should always make an attempt to place your navigation buttons where visitors can clearly see them.Your visitors will obviously leave the site if they cannot find their way around it.Everything or at least most of the things on your site should be consistent for example font size,font type as well as color schemes.This also allows for easy reading and movement from page to page.

Another thing which you should not overlook when designing a visually appealing business website is the quality of your photos,pictures and videos.They should all be clear focused and of the highest possible of resolutions,which would be an intresting and motivating factor for customers to click on them or simply to like your products.

Lastly,you need to test your site,test everything you have designed from page layout to page navigation.You will also have to test different colour schemes so as to come up with a combination which has the ability of selling your products/services.You should also make use of some affordable online marketing tools or you can use free tools like Google analytics to test different aspects of your site.

by: Tamirirashe Zhou

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