New and upcoming businesses focusing on online clients should definitely read this article before they think of blogging
. It would be a great idea to consider why your business needs blogging. Is it that you would like to post information internally and allow employees to access or is it to gain mileage out of getting more traffic? If you mean your blog for internal purposes then you can maintain it the way you want to but if you are targeting traffic and conversion of that traffic to business then read on.
A blog is much like your website where you would like to project your company in terms of business. Typically this would mean having an attractive web design for your blog and then information that should both be interesting to read for visitors and which can match your keywords to give you a good position in Google search pages.
A good way to start maintaining your blog is posting fresh, simple and interesting articles. If you research you will find that you can promote your business cleverly by setting the keywords and positioning these keywords in your articles. Instead of making decisions from the word go, use keyword tool to find which is suitable to you and which has more traffic and less competition. Once you have chosen these keywords it is imperative that you work on these for some time before you move to other keywords.
Search engine optimization (SEO) is a powerful tool to raise your bar in the searches. An attractive web design well optimized has a definite chance to reach the first page of searches. A great design with engaging content on important topics can take you miles in SEO. Today, online marketing is a preferred tool to and great content is referenced with the possibility of high PR and greater traffic that finally translates to more revenue. It is really worth all your time if you follow simple rules to ensure your blog is noticeable.
Images in your blog should carry Alt and Title tags as Google returning to show your images is an incentive enough. Placing Alt and Title Tags is a time consuming process but definitely add value to your SEO. Do not ignore your blog. People tend to compare with blogs with web applications that have an entirely different purpose.