Tips For Creating Stunning Sales Presentations
Since your business depends on the sale of your products and services
, it is very important for you to create compelling sales presentations to convert prospects into customers. Keeping in mind the tips given below will help you to do exactly that.
Company Brief
Right at the beginning of your
sales presentation, run your prospect through a brief about your company, its products and services and how it builds relationships with its customers. Emphasize how the product under discussion is a solution to a need faced by the customer.
If possible, carry a prototype of the product and demonstrate its utility to deliver an effect,
interactive presentation.
Conciseness
Ideally, a slideshow should reinforce only relevant, key points about your product; it need not deliver your entire presentation.
A short but complete sales presentation aims to create an impact within the prospects limited attention span. It also conveys to the prospect that you respect his time and will talk only about that which is relevant to him.
Brand Personality
Your sales presentation should reflect your brands personality. Use humor and visuals offered by your presentation software to leave a lasting impression about your distinctive brand in your prospects mind.
Slides
Your sales presentation must contain a title slide, an outline slide and a closing slide.
The title slide should contain the title of your presentation, your name and designation and the date.
The outline should contain a snapshot of all the areas you will address over the course of the presentation. Alternatively, you may put the outline slide towards the end, as a summarized recap of what you have spoken about.
The closing or thank-you slide will indicate that you have successfully conveyed what you had to and give you the opportunity to smoothly wrap up your sales presentation.
Bullets
While many sales presentation experts insist that not more than one key point should be covered on each slide, seven to eight points are the maximum that should appear on a slide.
Then again, it is very important to use bullets, with each bullet covering one key point, instead of typing whole sentences into your presentation.
Use the build feature in your presentation software to reveal one point at a time so that you may hold your audiences complete attention.
Display
Use a large, easy-to-use font throughout your slideshow.
Avoid using common, built-in templates. Online
presentation software will help you to access a variety of templates available on the Internet and even create your own, customized ones.
Another advantage of online presentation software is that it will enable you to make your sales presentation accessible to members across your team, the management and prospects.
While using a variety of colors and images is desirable, limit your use of special effects and animation.
Speech
Before the actual sales presentation, rehearse what you have to say in front of a mock audience. The resultant confidence will prove impressive for your audience.
Finally, be honest. A golden rule to follow is to never over-promise and under-deliver.
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by: Nat Robinson
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