Fancy looking graphics and animated components could be a treat for the human eyes. This is something that a successful logo would contain. Many businesses have been blinded by just the pure beauty of fancy but the ingredient of a successful trademark is not limited to fanciness of any design but there are some plain yet effective elements which could infuse life into a particular pattern. It should not be used only for the sake rather it if it is pragmatic and functional only then you'd see some positive effects after endorsing a particular trademark for the promotion of your brand. If it is capable to speak for itself and the message that you wanted to give to your targeted audience then it means you have been able to get it right through where it should have been since it would be capable in fetching the best of the results. Clarity is very important so that it easy for people to make out what the design is trying to say. It is like a stamp, which is if good would remain in people's minds for long but on the other hand if fails to look attractive then it might be a danger sign for your company and business because surviving the competition of today would become difficult. You could create one for your firm by using a logo maker.
Pictures are always remembered better and given that your symbol looks unique and unusual in its own way then it might successfully impress people and this in turn would help them remember and recognize it easily from the rest. It is more so important that the targeted audience, for instance if you sell beauty products then the target audience should be impressed to see the design which would compel them to purchase your products and take services. Since there is a whole lot to tell people about your firm via your pattern but in real terms it's not possible so try putting the strongest points and features about your company to beat your competitors. Try and relate with the demands of people that can be used as a concept in the pattern and so that it can abruptly fetch you some amazing response.