Tips On Effective Small Business Online Marketing

The way I build keywords for local businesses varies significantly when I compare

the way that I build keywords for the stock market niche and some of the other niches that I operate in relative to local business using small business online marketing. When we first started working with a few clients, we installed Google Analytics and I was monitoring the stats after reading internet marketing reviews. I'm used to dealing with websites that are getting over a thousand unique visitors a day because I'm in these hyper competitive niches.

Then I come to a dentist's website that I'm working on and then I see a spike. Sure we doubled the traffic and you're now getting thirty uniques a day, but in my mind I'm sitting there saying, what's going on here? Then when I talk to the client, the client is absolutely over the moon because they're so much more highly targeted. If someone is searching dentist South Yarra, they've got a real need that they want solved right now and they convert incredibly highly. So when you compare doing local search and local online marketing, you can get a lot less traffic, but they'll convert at a lot higher rate.

So the way that I actually go through and identify what keywords I'm going to work with for a particular client, we already have an idea as part of that initial research to find out what are their top products and services. I make sure that I understand those products and services and use small business marketing tools like optimize press review to promote these.

Then I jump over to the Google free keyword tool after listening from podcast interviews for additional tips. If you haven't seen that, just head over to Google and search Google free keyword tool and it will be the number one listing. Or you can use Market Samurai. You can get away with using the Google free keyword tool, it's free, it's a good place to start. Once you say, yes, this is something that I want to get into, you might look at investing in Market Samurai.

To examine the Google free keyword tool, just quickly pop over to Google. The main reason I use this, I'll go for the root product and service that the client is offering. So it might be root canal or it might be ISO consulting. I'll find out what the root service is they're looking for and then I'll search it within this free keyword tool to determine if it's something that someone is searching for these products using small business online marketing. Now how this varies when I compare local business to my stock market business, I do a lot deeper analysis to determine what keywords I can go after, based on how much competition there is.

In the SEO space and also the stock market space, we're going after some pretty big competitors using small business online marketing. So I need to make sure I'm picking the right keywords that someone else hasn't built a whole lot of back links after reading pingback optimizer review to and done a lot of SEO work. But when I work with local business, it's completely different. You should be able to dominate, Melbourne, insert industry name, like that. I'll always go for the most competitive phrases I can find.

by: Jimmy Cox

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