Tips To Ensure The Success Of A Mobile Application

Now that you have prepared your mobile application and are ready to release it in the market

, one thought that strikes the mind is whether the app will succeed in the highly competitive mobile market. Thousands of mobile applications are released every year; while only a few are downloaded so many times that they go viral, others may not win the attention of the target audience. While designing a mobile application, every developer must ponder on the question as to why most apps turn out unsuccessful. Generally, it is the poor quality content or the fact that the app shows complexities when installed in a mobile device, that lead to its failure in the market. Listed below is a checklist of steps to designing a successful mobile application.

1. Pay Attention to App Description The app description must not be only a list of the features that the application comes armed with. Rather, it should be able to explain to the target audience what problems can be solved by using the app so that customers are inspired to download it. Also, extra care should be taken to write the first two lines of the description that is most visible to customers.

2. User Interface Design The page order, use of forms, button types, and interactive functionality of the UI of mobile applications must be designed in such a way as will be attractive at first glance to the target audience. Only UI experts must be allowed to design the user interface of a mobile app.

3. Get Your Icon Right Most mobile apps released today are free & disposable. Therefore, customers do not spend too much time researching about their features or comparing them with similar apps. In this case, the developer must deploy a unique technique to instantly attract the users attention. If the icon looks attractive, a user will be tempted to download the application & discover its features. To make a mobile app icon stand out among the rest, an app developer must make use of bold & bright colors.

4. Create a Buzz It is important to get the target audience talking about the mobile app before or as soon as it is released in the market. Creating a buzz in app review blogs & sites will generate an interest among potential customers and encourage them to search & download the mobile app. Highlighting the functionalities of the app and the quality of images used in the app in relevant blogs & websites will encourage people to share this application. Limiting the marketing of a mobile app within only the app store, rather than taking the effort to spread the word, will spell doom for your mobile application.

5. Add Good Screenshots Good quality screenshots must be added to the description of the application. In most apps, the description is collapsed to only two lines, leaving the screenshots as the next most visible part of the application. Needless to say, the screenshots must be visually attractive; the graphics used must also effectively state why the app will be useful & interesting to a potential customer.

The above five tips are in no way an exhaustive checklist for an app developer to remember while preparing a strategy to ensure the success of his/her mobile application. However, adoption of these techniques will go a long way to make a mobile app popular within a target audience circle.

by: Yancy Marry

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