Wide Scope In Mobile Application Development

The scope of mobile application development is bright in near future as we can see

that the market is flooded with smart phones and the sales figure of smart phones as published by Gartner is up by 47% in Q3.As the sales of smart phones is increasing so is the use of apps by the smart phone owners.The smart phone owners are using the utilities to play games, listen to the music, watch and download videos, health monitoring, search places, share pictures, getting in touch with friends or we can say that they are using the solicitations to maximize the utility of their smart phones.

The smart phones run on different operating systems like Apple iPhone runs on Apple iOS, Blackberry Phones runs on Blackberry OS, Samsung Smartphones runs on Bada and Android OS similarly other OS are also available insmart phones manufactured by other manufacturers. So for developing the software in different platforms/OS , separate and dedicated team of experts is needed.

Depending on the utility and popularity of an app it can also be developed in a way so that it can run on various OS/platforms. For this we have technologies like rhomobile, phonegap, rhohub etc. that are utilized in cross platform scenarios. So if a developer wants to develop an app that it wants to perform well on both android and apple iOS then there these technologies can be utilized.

These days there is a stiff competition between android based smart phones and Apple iPhone.On one side the Android has more than 150,000 apps for Android based smart phones,Android is a Google product and is preferred by developers because it is easy to program software for Android platform. While Apple iPhone have more than 500,000 software available in Apple Store. Apple is known for its quality.

The mobile app development has enormous scope not just because it is useful for individual users but because it is providing huge benefits to business also. The success of a business depends on how close it is to customers, what kind of utilities it is providing to its customers, especially if we talk about the service industry then the smart phone plays a very vital role in the success of a business. For example if companies are running a taxi/cab service in a city. One only provide phone numbers to book cabs while other also have mobile phone app for booking the cabs, so in case you do not remember the phone numbers then also you can book cabs. The more utility you provide to the customer the more revenue you can generate out of your business. The mobile phone apps can provide utilities on the go that may be highly beneficial for any business whether it is small or big in size.

The mobile apps proved to be a useful marketing tool. As we know that a mobile phone is the most personalized device. So by tracking a users surfing habits we can shoot the personalized advertisements to the particular user. This will be in interest of both the user as well as the company whos promotion is being done. From users perspective it is useful as he/she will receive the information about the product of their choice and similarly from companys perspective also it is beneficial as they dont have to waste money on mass marketing. As now their advertisements are targeted towards the right prospective customer.

Apart from business perspective, the softwares are being utilized for health care. Today we have app that can monitor a persons vital stats like Blood Pressure, Heartbeat rate, pulse rate etc. and can raise an alarm if it find them reaching beyond the safe limits. We have utilities that can alert the doctor by providing the statistics and also by providing the patients exact location. So this kind of software can prove to be life saver for people who are suffering from suffering from such diseases.

We have applications like mobile wallet where you can utilize your mobile phone as wallet and can use it for making financial transactions. So there is no need to carry cash with you because your mobile phone will serve the purpose for you. It is convenient and safe as it is always more safe to carry cash in electronic form.

Today we can see that Indian government is providing a tablet named Akash at very low price for students. So by this we can understand the utility of smart phones is increasing not only for personal use, business use,health but also for education.The most important factor that is helping the development of smart phone market is the mobile phone applications that are catering to various needs. Hence we can conclude by saying that there is a very huge scope for mobile application development in future.

by: OTS Solution

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