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Tips To Nail Your Business Presentation

There are times when you are going to need to present your business to a prospective customer and hope that they choose you over the competition

. This can be quite unnerving, regardless of whether you have gone through these presentations regularly for years or if you are a relative newcomer to the scene. It is very important for you to be compelling and to present your argument in such a way that it will practically guarantee you a new client. Here are some tips that can help you through the process and to make the most of the opportunity that is in front of you.

One of the most important things for you to do is to remain as calm as possible. It doesn't matter if you are using webinar services and giving your presentation to hundreds of individuals or if you are giving it to one person who has the buying power, you need to be calm, cool and collected. Of course, you shouldn't be so calm that it will put the person to sleep because there are times when you are going to need to be dynamic in your presentation. Just make sure that you are prepared in advance so that you can be natural with the presentation that you are giving.

It is also important to make sure that what you are offering is as relevant as possible. If you are going to be doing a one-on-one presentation, it's likely that you know they are a prospective client that does have an interest in what you have to offer. If you are using webcasting services, on the other hand, you may not be as familiar with the people that are on the other end of the line. You will have a very dismal response if you have a room full of individuals who have absolutely no interest in what you are offering. Not only will they not respond but you will find that they are dropping off the line very quickly. Be as relevant as possible and outline the reasons why they absolutely must have what you have to offer.

There are going to be times when it is important for you to get to the point as quickly as possible. If you are giving a webinar, it is likely that you are going to be going through an entire presentation that may include free information before you ever get to the point. If you are standing in front of somebody, you would want to respect their time and not avoid getting to the point in an effort to gain their business. The opposite may end up happening and you may be dismissed before you ever even get to the point in the first place.


Finally, if you are doing any type of face-to-face presentation, make sure that you have some type of physical aspect to the presentation that you are giving. A flipchart or whiteboard is going to be invaluable when you are trying to get your point across to them. Of course, the area in which you give your presentation is going to dictate the physical aspect of that presentation but try to incorporate it in some way or another.

by: Araceli Riebling
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