A business proposal is a challenging task for a marketer to create for promoting the business
. It is an offer letter in which a marketer proposes the customer his products or services. The main aim is to address the queries or requirements of the prospective customer.
A business proposal requires brevity, clarity and logic supported by the facts. Such kind of writing of an offer letter can leave a deep impact on a readers mind. You can support your views or perspectives with facts or certification and credentials of the company. This makes an authentic and reliable piece of writing. It provides ground to a reader on the basis of which he can depend on what you are writing. If you also highlight the problems or requirements of a reader, the customer tends to get associated with you. A customer gets an opportunity to realize that you know the customer better and that your company can solve the problems often faced by him. Proposals vary in length and this depends on the topic. Some offer letters extend to the pages ranging from ten to thousands. A writer can summarize the crux of the letter in the form of an Executive Summary. Every potential customers time must be respected and considered. They may not find time to go through each and every page of the proposal. The best idea is to present the main idea of writing an offer letter in the form of a summary in the beginning. Some marketers prefer writing an offer letter by using graphics for making their text as well as the point more explicit. The graphics, design and layout makes a proposal appear attractive, mind-gripping and attractive. Some marketers lay stress on the graphics, design and page layout for attractive presentation. Others concentrate on the text or the presentation of the content. You should cover the budget that the offer might cost. It is necessary to be clear on legal terms and conditions with the customer.
An intelligent presentation of a business proposal can convince your target customer about the company as well as its offer.