To Customize Or Not To Customize - Liz Fields Offers New Bridal Options

Englewood, NJ "" August 2nd 2010 - Liz Fields

, LLC , a designer and wholesaler of bridal gowns, bridesmaid"s dresses and special occasion dresses, had a highly successful launch of their first lines in Spring of 2010. Now, with their Fall 2010 lines about to hit stores in the next two weeks, they are already looking forward to their Spring 2011 line and the changes that will be coming with it. While the company has been rapidly expanding their market base, they have also been working on adding new features. These features include dress customization options and new website search options to help women picture exactly how a style will look before they order.

Liz Fields, LLC understands that personalization can drastically affect how their consumers view their product. With that in mind, Liz Fields has implemented a color search tool. "Girls typically have a difficult time imagining what a dress may look like in the color they love. If they want purple, they will only go to the purple gowns on the website or store, "explains head designer, Liz Fields. "With these improved search options, it will be easier than ever before to appreciate each dress for its aesthetics and leave the color choice to the customers."

A new feature that is now available to the customer is the introduction of modesty options, a preference that is becoming increasingly popular among many brides and bridesmaids. While many women might be dreaming of a strapless bridal gown, there are just as many who want their special occasion dress or bridal gown to have elements such as a flattering cap sleeve to show slightly less skin. Starting in Spring 2011, women will now be able to pick a style which they might have otherwise overlooked, and request that various modestly options be added.

Another customization Liz Fields will be offering is maternity bridesmaid"s styles. Designed with a new size chart and the expecting mother in mind, these styles have been selected as the most flattering for the figure. Liz Fields currently offers a variety of their Spring 2010 formal dresses in maternity sizes and intends to add more to this collection in the coming seasons.

As the Liz Fields name is becoming more recognized in the bridal industry, international interest in the company has been growing. Liz Fields is now pleased to announce that in addition to being available in the US, Canada, and Puerto Rico, the company has now expanded to Australia and England. For more information about Liz Fields internationally, visit www.lizfields.com and click on the flags found on the store locator page.

by: Liz Fields

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