Tong Cheng Electric: Building The First Five
Of public concern through process re-install electrical Dongtang flagship store
, will debut this month on the 15th. "This is the first five-star appliance store in Hunan." Tong Cheng Electric general manager Liu Zhi excitedly said, "Our goal is always to provide better service to consumers, the public to enjoy five-star hotel services, and led the home appliance retail industry trends. "
Reported that after about six months, market research, communication process has four groups of people to Beijing, Shanghai, Guangzhou and other cutting-edge consumer electronics market, acquisition of advanced elements of the national fashion, combined with the actual situation in Hunan native, Tong Cheng Hotel, with five-star hotel management, through process re-transformation of the electrical Dongtang flagship store, software, hardware, comprehensive upgrades.
Watch star Marketplace Reinvented through process electrical Dongtang flagship store look like? Reporters yesterday to visit the barracks of this "five-star store." A few days away from the opening round, a busy restaurant scene. Store decoration more beautiful than ever, everywhere reveals the fashion element, the use of the performance of modern design decoration techniques, stress points, lines and surfaces of the visual contrast, ceilings, spacious channel more concise, more lively and dynamic alignment, layout, also sought to rationalize , humanity. Previous store "large" have different features, this five-star appliance stores, from the operating area to cover the appliances species everywhere will reflect the "big" and "spirit" of the features in the display of commodities will be more compact, More high-tech joint venture boutique brand appliances will become the protagonist of this five-star store. For example, 46 to 65-inch large screen plasma, LCD flat-panel TV is not only varieties, and new products, excellent concentration; 7 to 12 kg capacity washing machine is also the city's largest gathering brand stores in the store.
Five-star Standard store Jie Mi Five-star store the criteria? The face of questions from reporters, Liu said the plant, the real five-star stores should be "star of the environment, services, brands, culture, portfolio" and part of the combination, and must have its own characteristics.
It is understood that electrical back-pass process through group process, and communication process with the well-known hotel door, it is natural to integrate advantageous resources, communication processes Hotel five-star hotel management experience, organically grafted on to the pass-way electrical on the appliance retail and service industries to new heights. "Our service professionals from the hotel through the training process, our service will take a five-star hotel service standards, such as the use of such first responsibility." Value Liu told reporters, in addition to renovated, excellent hardware, the communication more a way to increase electrical service, brand and culture in software development.
Star Marketplace Marketplace previous 3C What is the difference? Said Liu Zhi, 3C stores only show that the scope of business, and stores tend to operate five-star service. Before the store too much emphasis on business size, scope, and the stores tend to operate five-star quality, service levels, through the standard appliance store, create a good shopping environment, training store employees good working habits, their ultimate goal is to enhance the shopping centers service standards.
's Observation "Five star" high-end into the new beacon
Through the first five-star range electrical appliances store, turned out to show that the highly competitive home appliance retail industry a new trend emerged. It is understood, Gome, Suning recently raised in a five-star concept stores, appliance stores to "five star" high-end, it will be an inevitable development trend of the market, but at the same time, the appliance store to find each other's differences should be point, to provide consumers and its own development and create greater value.
Tong Cheng Electric: Building The First Five
By: weihua
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