Tong Cheng: The Second Wedding Decoration Day Grinding Electric Debut
Recently, Tong Cheng Electric Dongtang Flagship store Found that
, "The Second Wedding
Home improvement Electric Festival "will be beautifully, businesses are under construction," Wedding joy station. "According to reports, in April, communication process,
States United States , Suning And other home appliances business, concentrate on new and want to get married
Decoration Consumers, providing them with "one-stop service."
"I am ready '51' married, edge decorated side repairing home appliances." Is optional
Water heater Of Miss Zhou told reporters, "is certainly buy a full set of appliances, so that the overall design of decoration damage." Obviously, the whole consumption patterns to buy home appliances, has affected the wedding the family home and move to buy new home appliances behavior. "
Buy a house ??? New home Decoration??? Buy appliances, "in fact,
Real estate , Home Building Materials , Home appliance industry are closely linked. Buyers who want to decoration, home
Building materials market Household appliances, opened next to the supermarket,
Home appliance chain Invited to the home improvement company, had three of the forms of decentralization, as consumer demand has been gradually moving toward integration, the formation of interaction.
"In fact, home improvement, home appliances interaction between the marketing model, is nothing new." Tong Cheng Electric vice president, said more than TOUCH, "the process through the second wedding decoration electrical appliance section, through process will be free to home electrical equipment companies. in the professional ranks at random under the guidance of mess out 50 million yuan of special electrical machines, room decoration according to customers, economic conditions and other factors designed ~ 200,000 yuan from 20,000 yuan combination packages, ranging from home appliances. "
Businesses, consumers what they want Complete decoration of traditional decoration only a small part??? Renovation projects, consumers in the decoration, such as home appliances during the purchase to be completed on their own, the overall number of home design and follow-up work, and they often do not have such professional knowledge. Home appliances combined package can be said home improvement, home appliances under Yetai fusion products. And the launch of a single appliance manufacturers
Brand Package compared to a targeted home appliance chain to launch different brands of "electrical packages" more choice and leeway.
Author from the mess, Gome, Suning, etc.
Marketplace Understand that, in order to seize the package ready to buy home appliances to customers, they have launched a series of "appliance package service", all consumers purchase appliances sets, both in price or in service, can enjoy some special treatment. I Tengda said, and "we introduced the 2 million package for a cabinet
Air conditioning , A flat screen TV, a
Taiwan Power Company Brain temperature refrigerator, there are Washing machine , Microwave ovens So if buy package price than retail and can save more than 2000 yuan. "
Many consumers believe that this professional
Shopping guide Recommended than simple Price war
, Gifts war more attractive. The industry also believe that the marriage of home appliances and home improvement, not only fitting customers reduce costs, but also remove the decoration So tired, merchants and customers what they want.
Tong Cheng: The Second Wedding Decoration Day Grinding Electric Debut
By: betty
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