Top 15 Benefits A Crm Software Would Bring To Your Business
Hello all!!!
Hello all!!!
Have you ever been frustrated because you can"t find your agreements? Or don"t know which of your employees last spoke to a client? Or which one of your sales brochure is the latest version? Or why don"t your employees realize that "Bob" is your high valued customer that requires special attention?
If this sounds familiar, you are in dire need of CRM. When implemented successfully, a CRM initiative will transform your muddled, messy, mis-managed and disorganized business into a lean, mean, tech-savvy machine!
Here is 15 benefits of a CRM system would bring to YOUR BUSINESS"
1. Enable everyone in your organization to achieve operational excellence with a single 360-degree view of the customer.
2. Facilitate successful execution of business performance philosophies such as Six Sigma, Lean, TQM, and the balanced scorecard.
3. Increase customer acquisition, retention, loyalty, and profitability with standardized and improved sales methodologies.
4. Automate redundant sales processes to better target resources, increasing the number of opportunities closed and accounts managed per sales representative.
5. Empower your sales team with real-time pipeline and forecasting to direct focus to the most profitable opportunities.
6. Keep in touch with your customers, even when you are on the road, with access to complete account information on laptops, even when disconnected from the Internet, and other mobile devices that are always in sync with corporate sites.
7. Quickly identify and provide prioritized response to your most profitable customers and prospects.
8. Utilize powerful business rules to automate tasks and target your best clients through up-sell and cross-sell marketing initiatives.
9. Enable marketing executives to quickly measure responses to marketing initiatives on a real-time basis, identify trends, and maneuver to leverage the most successful campaigns.
10. Increase customer satisfaction through not only decreasing customer inquiry response time but also through providing the right response the first time.
11. Provide customer self-service options to reduce costs, improve access, and increase customer satisfaction.
12. Provide timely customer service responses using sophisticated business rules based on questions or other content such as keywords.
13. Reduce unnecessary problem and inquiry escalation through the automated monitoring of customer interactions such as representative response times and frequency.
14. Increase effectiveness and reduce costs by routing customer service calls to the most appropriate customer service representative, such as by geographic location, specialty, or acuity.
15. Enable executives and management to be less reliant on IT to monitor the state of business through management analytics.
by: Sundip R. Doshi
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