Top 3 Email List Building Strategies

Top 3 Email List Building Strategies

Top 3 Email List Building Strategies

If you're truly serious about building any online business, you should already know that building your contact list is extremely important and vital to your success. There are countless ways to drive traffic and generate new sales and customers to your site, but the easiest and most reliable way is by email list building. How easy is it to sell to someone who is looking for what you have to offer? I would say much easier than someone who's not looking for what you have, don't you think? With that being said, there are 3 ways to practice effective email list building that will explode your results in your business starting immediately.

1. Use a squeeze page to capture visitor contact information

This should almost be obvious, but so many businesses don't use this method of gaining contact information of potential clients and customers. Having a compelling offer in exchange for a name and email address is a very wise business decision and is the fastest way to boost your email list building efforts. The purpose of a squeeze page is to do one thing: capture the contact information of your website visitors. A proper squeeze page should have 2 options for best results: To either enter their information to learn more or leave. No more is necessary as simple works best in this case.

2. Use a web form on blogs and websites

This is a less direct method of obtaining names and/or emails for your email list building efforts. Although it is a tad less effective than directing visitors to a squeeze page, it definitely does work if your offer or incentive to 'opt in' (enter their contact information to learn more) is compelling and relevant enough. It's highly recommended by top online marketers to have a web form from a professional email marketing service on every page. Make it visible and easily accessible for website visitors to see and opt in to learn more about your offer.

3. Use the annoying, yet effective, pop up form

So many people think that the pop up forms that are exploding on to the scene of online marketing are obtrusive, annoying, and will make website visitors angry or frustrated. The numbers don't lie and this is not the case. Many marketers claim gains of 200-300% of an increase in the number of people opting in, although these results are not typical and nowhere near guaranteed. The top recommended pop up form is Popup Domination and works wonders for email list building. It is not a free software, but is well worth the investment. The best bet is to test and track all your work to see where new prospects are opting in to your web forms.

When applying these three techniques either separately or together, be sure to offer your website visitors a very compelling offer in exchange for their contact information. For best email list building results, give away an informational product, whether it be video, audio, or an ebook, that is of a high perceived value. This way, you are giving away something quality and generating a very targeted prospect for your business. Be extrememly relevant with your offer to your industry. Make sure you are consistent in your email list building efforts and it will pay off very well. Apply all these tips and start increasing your results today!

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