Top 5 Best Practices When Utilising Bulk Sms Marketing
Running an SMS marketing campaign can be a daunting task if you are new to the platform
. With so many providers and the long list of mobile-specific marketing buzzwords to memorise, it can be hard to know where to start with running a campaign. This article will look at the top five best practices you can implement to make your SMS campaign a success.
Get permission
Not only is this a legal requirement, but it will make your campaign a hundred times more successful. Sending blanket text message to uninterested prospects is called spamming and is never a profitable way to run a campaign. You are much more likely to see a healthy ROI if you target people who have actually expressed an interest in hearing your message.
Keep your message clear
It can be tempting to reveal all the details and legal obligations of your competition in the text message marketing to ensure transparency. However, each text has a limit of only 140 characters and you need to make sure you are only giving consumers the most valuable information in order to keep your campaign costs low. Stick to telling them what's in it for them and you should have a decent level of engagement.
Keep your campaign personal
If someone is allowing you to send a text to their personal mobile number, it is usually a good sign that they are impressed by your brand and your message. You should use the fact that they like your brand to build a personal relationship with the customer. Get to know them and they will not only simply allow you to contact them - they will begin to anticipate your messages and look forward to them.
Time your campaign
If you have written the most awe-inspiring, game-changing marketing text of all time, surely you want people to read it? Texts sent during the day when people are at work may not get such a high open rate as those sent at different times, so do your research and find out when the majority of your customers are most likely to read your message.
Use short codes
If your codes are long and difficult to remember, there is a large chance your consumers will simply not bother with your campaign. Short codes are a much better option, and if you find they are too expensive you should consider sharing codes with non-competing brands.