Top 5 Video Marketing Tips

Vizz Media is a prominent graphic design company in India and offers 360 degree online marketing solutions

. After an extensive research on emerging video marketing trends, we are glad to share a few useful tips to make your video viral on the internet. This can boost your business and generate revenues exponentially, if done with the right strategy and skills.

Apparently, online video marketing is on the rise, a number of studies and statistics prove it to be! Video Marketing works because they incorporate all sort of communication methods, from sound effects to visual presentations, which is more comprehensive in nature. Recent study - conducted by Forrester Research - reveals that videos are 50 times more likely to receive first page organic search results than traditional text pages.

Vizz Media presents some of the most handy tips to boost your video marketing techniques:

Give a Title to your Video

Titles are significant in videos in the same way as they are important in blog posts. The right title can pull heavy traffic for a video and for your company's website. The title can be considered as one of the key factors in video marketing for two reasons: First, a catchy title grabs the eyes of the audience and second it helps listing the video in search engine rankings.

Video Length

A content rich video can be extremely successful, but the success cannot be credited only to its quality content; rather, the knowledge and skill it showcases in the most precise manner. This is a key point to remember while developing a 'Promotion; or 'How-To' video. No matter how great content you infuse, you need to captivate your audiences attention to gain higher number of views. A lengthy video may get boring & may refrain the viewer from viewing the entire video.

See beyond YouTube

Posting a video on YouTube is helpful in gaining organic search from Google, because YouTube is associated with Google. However, one needs to look beyond YouTube for the overall, comprehensive video marketing impact. There are a couple of other prominent sites such as Vimeo, Facebook and Stumbleupon to upload high definition quality videos. In addition to that, don't forget to embed the video on your website or blog.

Include HTML links

When a video is posted on YouTube, there is an option to write a short description of your videos. Utilize this option as an opportunity to drive traffic to the intended website and share a link to your website in the video description segment.

Create Regular Content

Think beyond stand-alone videos. To reach a larger segment of your target audience, a series of rich content videos are required on a regular basis. The higher the activity of your video channel, Youtube or Video, will give your Video Channel a higher ranking amongst most popular channels i.e. with fresh content. Hence increase your video subscriber base, views & adding traffic value through your website.

by: Dharmender Kumar

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