Top Insights To Note When Using Social Media

When using social media, it's really important that you be one hundred percent transparent

, a hundred percent real. Don't try and hide anything. Don't try and be something that you're not. When you're taking on personas either for your company or for your own personal brand, be as real and authentic as possible.

You and I know if we come up against something that just feels like it is advertising or marketing. We know, we can sniff that sort of thing out a mile away. We can tell if someone's being dodgy or we can tell if someone's not who they say they are or whatever. You can sniff it out. We're not stupid, so make sure that you are a hundred percent transparent, a hundred percent honest and make sure that is the way you operate.

This material on the social space, if you tarnish your brand, and you do something wrong, that will last for eternity. Now things stay on YouTube forever. It is going to be on your Twitter account. If people type in your name, 'scam' or your name whatever, and they get back some bad information, that's out there forever. So it is really important that you actively manage that brand yourself.

How do I keep on top of everything that is going on? I don't know which of you follow me on Twitter or if you're friends with me on Facebook but as I'm reading different content, I'm distributing it straight out. What I want you to do is, you sit there and say, in my own particular situation how can I apply this to what it is that I'm doing to whatever level?

As soon as I started using social media, the first thing I did was to sign up to a thing called Google Reader. Google Reader just enables you to read what is called an RSS feed. Real Simple Syndication is what it stands for. All it is, is a way to make sure that you get almost like a direct feed from a website into one place. You can identify what your top ten competitors are, and if they've got blogs. Maybe you do a few different searches and you can analyze what your competition is doing, you can sign up to their blogs.

You basically take this XML feed, it's just a feed, you copy and paste straight into Google Reader and then as they update their websites, you've got one place you can go to and you can read about what is news, what's going on in your particular industry. I always log everything in through Gmail.

Using social media with Google Reader allows you to add a subscription. Copy and paste the feed in of whatever the RSS feed is of the particular website. If you don't know what an RSS feed is, all it is, whenever you go to a website, have a look around for anything that looks like RSS or a little orange button and you can just go ahead, copy that link and then you can go ahead and just drop it into your add subscription here, paste.

by: Jimmy Cox

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