Top Sem Tools Of 2011 For Small Businesses

With the number of search engine queries numbering in the hundreds of millions each day

, one thing that is certain is that the Internet is certainly not short on traffic. It's no secret that, now, when people want to research anything, they immediately go online and start entering search queries. For most, the results returned are relevant and useful, in spite Search Engine Optimization (SEO) experts continuously gaming the system. For this reason, search engines and the algorithms they use are here to stay.

For businesses, search engine marketing is an extremely important and potentially lucrative activity. Not taking advantage of web traffic is literally like leaving money on the table. For this reason, making good use of Search Engine Marketing (SEM) and using it as part of an overall marketing plan makes sense. As with anything, having the right tools for the job can mean the difference between a campaign that fails or succeeds. Here are the best tools to succeed in Search Engine Marketing SEM.

Keyword Management Via The Official Google Keyword Selector. Keywords are the basis of SEO and SEM. Without considering the best keywords, your efforts may be in vain. Think in terms of an advertisement on a billboard on the road. What would be more logical, to buy advertising space on an interior road that has less than a hundred cars a day or a main road or highway which has constant movement numbering in the thousands or tens of thousands of vehicles daily? Of course, keyword analysis is very important. Just because a keyword is tons of traffic does not mean that you are able to compete with others trying to capitalize on that traffic. Competition must also be analyzed to determine the availability of the low-hanging fruit. Sometimes, the benefits of obtaining a particular keyword's traffic can be an investment well worth the effort required for that keyword. The right niche and keyword analysis tool for the job is essential.

A Keyword Optimized Web Presence. It's needless to say that a website is necessary. However, a web site optimized for the keywords that you work towards the sorting of converting traffic from non-converting traffic, is essential. A web site can be optimized first, by placing the keyword in the title tag of the site. This means making sure that your index page title contains your main keyword, when listed in search results. Additional SERP listings for your keywords can appear in the sites' meta tags and description as well as keyword meta tags, heading tags, your copy that is actually on the page as well as alt image tags. This is called on-site SEO. In addition to this, you can also add keywords in the anchor text that is used in building links to your site. This is called off-site SEO.

The Most Important Tool Is Still An Autoresponder. Finally, it is necessary to retain and market to the targeted traffic that SEO and SEM bring you. If you don't capture that lead then, chances are your visitors will never to return. To acquire the opportunity to invite visitors back again and again and have the ability to sell again and again, you need to save their e-mail on their first visit. An autoresponder with the free offer is the most effective way to do it. A quality autoresponder can make a difference.

by: Mark T H

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