Toyota's Outcome For 2009

In 2009, Toyota Motor Corporation was officially the world's largest automobile manufacturing company

. It had gained steady traction over the years with the car-buying public by improving engineering, fuel efficiency and reliability to build a reputation for high-quality craftsmanship. Toyota's challenge in 2009 was to see how it could "lead the pack" of worldwide automotive manufacturing.

In 2009, Toyota's worldwide revenue was $211 billion. Revenue had declined by 19.8% from 2008 to 2009. It lost $4.7 billion in net income for 2009. According to PR Newswire, Toyota had 2009 United States vehicle sales numbering 1,554,174, which was down 20% from 2008. Toyota retained 320,808 employees worldwide.

Toyota stock - "TM" - is traded on the New York Stock Exchange. Toyota stock has followed the roller-coaster ride seen by the entire automobile industry in 2009. At the beginning of the year - January 2, 2009 - the Toyota stock price was $66.37. By December 31, 2009, the Toyota stock was worth $84.16 a share.

In June 2009, Fitch downgraded Toyota's long-term foreign and local currency issuer default ratings from AA to A+. This downgrade has increased the costs for servicing its debt.

The Toyota Camry continued to be the company's best seller with 2009 vehicle sales of 356,824 in the United States. Listed in the compact and mid-size category, the Camry is known for superior engineering, design, reliability and fuel economy.

The Toyota Corolla is known for affordability, exterior design, reliability and fuel efficiency. For the United States, 2009 vehicle sales were 296,874. The Corolla is in the subcompact and compact car categories.

One of the worst selling vehicles in the Toyota division was the Avalon full-size sedan. While it tested well in crash tests, it was not very reliable. In the United States, only 26,935 units were sold.

by: RW Tanner

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