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Tradeoff Between Different Types Of Website Design

Website design is not a simple affair

Website design is not a simple affair. Be it a professional logo designer or a web design Sydney professional, there are many things that must be solved before deciding on a final blueprint for an e-commerce website. The following text deals with such quandaries.

There is a debate among web design Sydney professionals regarding the better design option between wide web sites and deep websites. The consensus among e-commerce website professionals is that it is better to create a wide web site than a deep one. A wide website is one that pushes as much content as possible to the home page. The second level content is placed on the first level home page. Third level content is pushed to the second level pages. This enables in helping the user to reduce the number of clicks that the user has to make to find the information he or she desires. This point is invalid if the website stocks massive amounts of information-like a trade directory! In that case, a deep website is preferable.

A website design professional must make a product that can be used easily and require minimum instructions to use. This is because the average visitor does not like to read instructions. Wandering through a website is more a natural activity than reading an instruction manual. It is advisable to use the minimum number of words to get the message across. Another point to note is the file size. It is better to inform the user the size of the file they will download before they start to download it. Large files generally consist of images, software, PDFs, sound and video clips.

A good web design Sydney professional always ensures that your company's business information will be at the bottom of every web page. The information list should include the company or business name, the full snail mail address- including the name of the country, telephone and fax number, email addresses and the website address, if not already prominent on the top of each web page. This helps to make a reference in the user's mind.


Web design Sydney professionals associated with e-commerce website related matters must frequently update their FAQ or Frequently Asked Questions web page. This page content is in the form of questions and answers that is most queried by the visitor and customer. Updating the FAQ web page means that you are serious about your business and the usability of the site will also be improved. Provide an online form and email address on the FAQ page for users to send you questions that are not in the FAQ. If you have a newly opened site, make up a FAQ by your own efforts. Keep the language and tone as real world as possible.

A web design Sydney professional understands the importance of the homepage. An overwhelming majority of visitors to the site enter through the homepage. It should make a great first impression. Failure to do so would result in losing potential customers who would never return. After all, a first impression is a lasting impression.

by: Aaron Hunter
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