Trinkets trinkets big business big heaven and earth - Jewelry, Jewelry - Jewelry Industry

Trinkets trinkets big business big heaven and earth - Jewelry

, Jewelry - Jewelry Industry

Trinkets big heaven and earth Fashion accessories firmly grasp the female beauty, fashion, "volatile" here. The introduction of fast jewelry, various styles, cheap, almost all women can afford to buy.

"Oops" fashion antennae 2003 spring, Foshan Electrical and Mechanical Company, a sales manager, 25-year-old Ye Guofu just fall in love, his girlfriend is a jewelry manufacturer's sales staff. They chat, Ye Guofu that several well-known brand stores in Guangdong, the President hairpin wholesale price is only 12 yuan, Beijing Road in Guangzhou, the retail price was as high as 25-35 dollars. On the sales market, the astute Ye Guofu thinking: Who can take the initiative to cut prices at this time, there is good reason to other high-value sellers "squeeze" the market, which quickly occupied the market.

2004 Spring and Summer, Ye Guofu Guangzhou, South China Sea from the bustling market to start, click on the opened three jewelry stores, and the jewelry store located in the average price of around 3 yuan. Initial shop business is good, but low price, customers are numerous, but earned very little money. In response, Ye Guofu have thought: low-priced products is the most important flow of traffic if a product does not guarantee profit, it should increase more types.

Month, he expanded the variety of accessories, operating a single extended to small toys, stationery, cosmetics, the "department store" business areas, as long as the girls like, regardless of whether it is narrow jewelry, can be in a small shop to find, store an array of exquisite collection of small accessories and fashion products. Display a change in the past closed shops showcase the form, all using open shelves for customers to get products directly, freely tried on experience shopping pleasure. Customers buy good products, unified in the exit checkout, fully satisfy the desires of women selective shopping. The most impact is that the store used to promote human "irrational consumption" of low prices, all pricing be 10 yuan.

Opening day, Ye Guofu's shop in the whole street at once caused a sensation, crowded store, and finally into the store clerk had to control the number of people. The face of a beautiful house full of charming little ornaments, girls were all overjoyed, could not help but pick up the pieces, then buy that. They hand selected jewelry, while constantly exclaimed: "Oops, here's something Haopiaoliangya!", "Oops, here's what a good cheap!" Into his ears are fully sub shop "Oops" , Ye Guofu sudden inspiration, for his shop played a very strange name?? "Oops" jewelry store. With the "Oops" fame in Guangzhou, Ye Guofu store sales increased 4 times quickly, then entered a few shops profitable. Ye Guofu rely on the accumulation of money, then within a few months out of the four stores.

This way, Ye Guofu successfully opened a new domestic jewelry industry's business model?? "Price" model. From the end of 2003, into shops will be distributed to every customer's shopping basket a fine choice of goods, if the question asked when the salesman. In this way, which requires hiring more than 10 sales staff to cope with the store can only keep five or six people, the customer has thus gained greater autonomy. The model shop in the Pearl River Delta 3 month promotion, sales doubled again.

From the market's amazing like a cry of horns, "Oops," the number of 10 direct sales stores in Beijing and Shanghai have opened stores also have spread across the country, almost everywhere he went off, "Oh "On the exclaimed. This is an innovative business jewelry sales: the integration of scattered various small accessories in the "Oops" brand, to end low-cost marketing, Ye Guofu just three years with the rapid accumulation of thousands worth of assets, he The success of this industry into a stimulant. Had been considered only a small stall-type small jewelry business, but also the birth of the industry big guns and multi-millionaires, called a legend in the industry.

Seize seize the money flow

Legendary create the industry, in addition to Ye Guofu extraordinary business skills and marketing innovation, but also the entire jewelry industry quietly popular wave of change.

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