Triquestra Fuela Thistle's Multi-website Retail Business Transformation

Thistle Company of Australia (TCOA or Thistle) may be a privately held company that

owns and operates Australia's largest freelance network of Shell- branded service stations and adjoined retail premises.

Headquartered in Brisbane, and operating across Queensland and New South Wales, Australia, Thistle operates in regional locations. Its closest outlet is found a forty minute drive from headquarters in Brisbane, with the farthest being over 12 hours away by car.

During 2009, Thistle identified robust opportunity for additional retail outlets in regional locations, and undertook a method to shift the main target of the business to a small supermarket chain with fuel out there, rather than its current existence as a fuel chain with convenience merchandise on the market on the side.

Challenges

The Thistle management team identified that this retail transformation strategy required the closure of a variety of smaller, less profitable service stations, so as to set up larger (300m2) retail-focused premises to permit for a more impressive and snug consumer experience.

To enable this transformation, Thistle reviewed its core business processes, primarily in the areas of financial performance (cash flow / profit and loss), management reporting, retail promotions and inventory and fuel management. All of these needed mobile and remote access functionality. The Thistle team recognised that a significant extension of existing underlying technology was required.

A essential challenge for Thistle was to manage and drilldown into its sales, stock and fuel management systems on the fly, both at remote premises and via the management team's fleet of laptops, and on iPhones.

Solution

Thistle visited tender for a retail management resolution that saw the company replace its MYOB accounting and OnQ purpose of sale software in favour of Triquestra's Infinity POS and SAP BusinessOne.

Functionality, ease-of-use and return on investment were key factors in Thistle's choice of Triquestra's Infinity. It also strongly favoured Infinity's name as a sturdy and centralised solution.

Triquestra could be a global provider of innovative solutions designed to assist retailers optimise the client experience, reduce costs and maximise profit.

Its flagship product, Infinity Retail Management System, encompasses a set of software products that job along to drive profit at numerous bit points inside the retail organisation. The three tiers within Infinity RMS are modular and work along to link all branches of Thistle inside a multi-store network and head office.

Thistle uses Infinity as a real-time data management system operating between head workplace and its stores into which all stock and fuel inventory is centralised and integrated to SAP Business One, now used as Thistle's financial package.

Infinity Purpose of Sale may be a powerful, swift sales processing and knowledge capture module that reduces wait times and maximises the buyer's in-store experience. Key functions include sale and come processing, client expertise, money management, signature capture, peripheral support, label design and print. The Infinity and SAP B1 system has been unified by Flow which delivers an integration platform between disparate applications.

"By using Infinity, we tend to're on the right track to completely transform our business from fuel stations with shops on the rear, to become a chain of tiny supermarket retailers with fuel at the front, whereas delivering the optimum client experience," said Tim O'Donovan, General Manager, TCOA.

"Critically, Infinity helps us keep cash in the bank, instead of cash in stock that may spoil or be discounted. We're currently better in a position to predict revenues and cash flow to execute our growth strategy."

by: Denise Howard

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