Tv Commercials - Reach Out To Your Consumers

Television is an integral part of our lives

Television is an integral part of our lives. We watch television for entertainment, gaining knowledge and we love watching commercials which largely influence our preferences in buying products. Among all other means of advertising like newspaper, radio and internet, TV is the most powerful medium of advertising as it has the larger audience. TV is being watched by all whether rich or poor. Radio commercials can only be heard, one cannot see the products. The way commercials are presented on a television, they are more attractive and influencing. People watch TV more as compared to newspaper reading or using internet. Every household has a TV set but not everyone has a computer. Right from small kids, teenagers down to old people everyone watches TV. A colorful and catchy advertisement grabs the attention of even a very small kid and he may compel his parents to buy the product. Therefore a much wider audience is targeted making television more cost-effective.

People often tend to watch television together with their families therefore when they see a particular ad which appeals to all of them an on- -the spot decision is taken to buy that product. Through an excellent and creative mixing of text, images, sound and motion TV is much more appealing to the multiple senses so most of the companies prefer TV as a great medium for multi-sensory appeal.

With the advent of digital cable, DTH (Direct- to -home) and IPTV (internet protocol television) advertising on television is becoming much more beneficial. There is much more interactivity in content and the programs designed for the niche audiences make TV advertising more advantageous to the advertisers. Also these days we find TV enabled mobiles which make TV advertising hugely popular.

TV advertisements are best remembered for their catchy slogans and one liners. A beguiling jingle, an attractive presentation or a cute on liner is all it takes for a commercial to be hit among the masses that in turn gets drawn towards a particular brand due to the way the commercial has been presented on TV. Sweetness, humor, intelligence and social awareness, advertisements encompass every right ingredient to stimulate the senses of its audience. Popular commercials like Cadbury ads Kuch khaas hai hum sabhi mein or Kuch meetha ho jaye funny Fevicol ads or witty Surf excel advertisements, good advertisements get etched in our minds for their intelligence and creativity and thereby arouse our liking for the product associated with the advert.

TV commercials also have the advantage of reaching the target audience. For example ads shown in between favourite TV serials are targeted towards the housewives and funny ads for childrens products are specially broadcasted during favorite cartoon programs. In the same way one can reach elderly people during their favorite religious programs and ads containing products for men can be shown in between news and sports programmes.

by: cvfdelhi

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