Twitter Lends a Helping Hand to Businesses

Twitter Lends a Helping Hand to Businesses

Twitter is a social networking and micro blogging revolution that allows its users to communicate with others by way of posting public messages and updates widely referred to as 'tweets' or 'tweeting'. Business organizations have begun to participate in this new trend and use the Twitter platform regularly in different ways. Some companies are 'tweeting' while some choose to sit back and watch and some are even participating in both.

Company employees who take part in the 'tweeting' revolution should be made aware that the same fundamentals apply to Twitter as they are in similar web applications such as blogging for example. Employees need to be versed on what is appropriate and inappropriate to post over the web and the limits of public messaging. Employees continue to be visual and physical entities of a company's status or appeal, thus one wrong public post may cause the company to suffer.

Some companies often allow their employees to tweet. This can be utilized to enhance the company and employees reputation across the network. This indirect method should be thought over, as one infamous account of this backfiring is the case of a Yahoo! employee who tweeted about and throughout a surge of company layoffs. This personal barrage of tweets may have looked badly on Yahoo!, but when done right can be beneficiary as well. Employees who tweet excitedly about their job, work environment, products available to the public, and any other interesting news can promote a positive response from the public towards the company.

Companies are now utilizing Twitter, similarly to what they are already doing with corporate blogs, which is as a marketing tool as well as a route to public relations. They use this social networking tool to post and distribute news, company accomplishments, events, promotions and links that users may follow unto web pages and press releases. Nevertheless, companies need not get out of hand or excessive with their 'tweets' since this can actually reverse the intended effect and stunt growth in the Twitter community because users may not respond to a bunch of self-serving, automated tweets. Many Twitter users like to feel that an actual person is behind the messages, sort of like a warm personal touch. Because of this a company may need to maintain responses and comments on their tweets and those by others if they plan on being a little personal across the web. It can be risky but can be very rewarding when mastered. Companies like Ford, Dell and Starbucks have mastered this approach.

Some employees use Twitter to communicate their ideas, concepts or projects internally. Persons should be advised that Twitter is a public sharing application and if any information is considered private it should not be posted on the internet in any way. If this is the nature of an employees posts or their purpose for joining Twitter they need to protect their updates from other eyes or stop using Twitter altogether. Twitter cannot guarantee any amount of security in terms of consumer microblogging and it is not recommended in cases where it is either private or inappropriate.

However, companies who are interested in microblogging or promoting their business Twitter is one revolution you should try to master. The possibilities are endless.

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