Twitter vs Facebook: which is worth more of your investment for business success?

Twitter vs Facebook: which is worth more of your investment for business success

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Everyone's talking about Twitter and Facebook. These two social media giants have millions signed up for accounts. You can put your business in front of these millions of people, but choosing one is difficult since both offer advantages over the other.

Why Choose Twitter

Twitter is like text messaging only public. It's great for businesses because you can show open communication, otherwise known as transparency. It works as a live chat without having to install the application on your website. Your customers can contact you in real time and you can hold conversations, which are great for making leads and closing sales.

Twitter, however, takes some time to set up and start gaining followers. The rewards are worth it and once you get going, you'll never look back. The advantage of Twitter is your ability to gain followers easily and to find targeted leads in your market.

Why Choose Facebook

Facebook traffic is something else. I've seen it outrank a first page Google spot in gaining hundreds and thousands of people visiting the site. And the Google traffic came through organic keywords. While Facebook is great for getting traffic to your website, it's harder to know if the person is a targeted lead. The best way to use Facebook is to create an ad and rely on Facebook's algorithm to display the ad to those interested in your product, program or service.

Facebook is great for giving your potential clients information about your company free information and your marketing message. On Facebook, you can also display blog posts and snippets about events. Facebook makes it easier for social comments on your posts.

Marketing Message on Twitter and Facebook

You can spend thousands of dollars on both sites. Choose one to learn inside out. A social media agency can help you decide the best one to choose depending on your marketing message and business style. It's important to sit down and figure out your marketing message before jumping on either one of these social networks.

Both use a different message style. The main goal for each is to gain social proof that you and your business rock.

Twitter makes it easy to get to know authorities in your niche, while Facebook focuses around your business and potential customers liking it. If your marketing message is based around giving out information, you might find Twitter works best to catch those searching for the information you give.

Which do you think you'll choose based on your marketing and business style?

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