Two Conjectures: Country United States Foreign Comeback Across The Board Arrives - Gome Electrical

Snow after the weather turned fine, we have to listen to the footsteps of the New Year

. Ji Chou year-old addition, GY near the spring, but also a happy and auspicious Chinese New Year. However, for the Chinese home appliance chain industry, destined to be an extraordinary 2010 year. State how the U.S. will go? How foreign investors will enter? Or will be an extraordinary year for the two questions.

GOME how go from here? An industry source said: "When the foreign media coverage will be 'TheBigest (max)' as

Suning Electric modifiers, we can not know Gome "second generation" Master Chen Xiao will savor it a little bit lost. "

In fact, since 2008 Suning Appliance to 49.896 billion yuan revenue, net profit of 2.17 billion yuan once again beyond the country since the United States, three quarters (fourth quarter earnings yet to be announced), compare the performance of the two giants compete with the sub- apparently quite distinct. Business is business, data that is strength, strength of those words. Gome, Suning, read the books to enjoy the industry's voice, the answer has been self-evident.

The source said: "In 2009, home appliance chain Whose dominate, someone's not Shengxi this has been no elaboration. The key is to have the industry in 2010, as leader of the country as the United States will be in place? Seating industry will re-sort? "

Non-exclusive country the United States, last year for the global home appliance chain industry, are "challenges and opportunities, the former than the latter," of the year. If America's second-largest consumer bankruptcy

Electronic Circuit City has the chain been acquirers such as Japan LAOX, Hong Kong, China who have the laser electric forced to shrink the front, slow down the pace of those who have the expansion, such as Japan Wing Power Group, BEST appliances, a new motor.

The source said, the relevant store shop, buy were sold, profit loss and other quantitative indicators of contrast, merely reflects the current market performance. In which both macro-economic, policy, external effects, but also internal factors such as the strategic role of adjustment. The face of sudden economic cold, the United States and Japan, most companies take a cut

Layoffs , Closing factories just extension and other "winter contraction" method. 4 quarter of last year, U.S. and Japanese giants have released "active offensive" means that the full plan strategic point of view, and now they a great comeback, gaining the momentum of counter-attack. As a Hong Kong-listed Gome Electrical Appliances Company, the benefits to poor closure of stores and slow down its pace of expansion, organization reengineering, store operating system, environment improvement and customer

Service Initiatives such as Lean upgrade, you can not be Morgan Stanley, Bain Capital, JP Morgan Chase and other large shareholders affected.

General Manager of the Beijing branch of a company

said: "The relative in previous years, now is the U.S. different. The door well into the human low profile, talked about the business better. Our brand in the States United States system

Sell Not only did not decline, but increased a lot. "

Industry said that the United States for the country, the only change is not enough. "The purpose is to develop change. GOME needed a comeback through, Return of the King's good play to prove themselves." He said.

Further said that persons last year, early March

Appliances to the countryside The occasion of the policy is fully upgraded, Gome has said that formation of a dedicated team bringing home appliances business, responsible for the company's home appliances to the countryside

Marketing Especially the 34 outlets to open up the market of the Commonwealth. According to incomplete statistics, about 1,300 more than Gome's stores and 1896 (including its domestic stores) Commonwealth of network appliances to the countryside. About 600 "quasi-34 market" stores network, perhaps for Gome extremely valuable in terms of scarce resources. If this data can enlarge Gome, or appliances to the countryside with the Commonwealth, including the existing network of 34 markets, including "quasi-stores" to establish closer ties. "Then, after 2010, and the country the United States, the possibility of reshaping the glory of a great past." He said.

GOME how go from here? Go stronger, deeper and even remote, perhaps by 2010 China's largest home appliance chain industry, question mark, but it is perhaps the most cause for regret and deep sigh of the exclamation point!

How foreign capital came in?

Recently, Yamada, Shenyang, Taiyuan Street shop electrical contracting project and start the online recruitment, Metro Department of German home appliance chain predators native to Asia, home appliances supermarket plum enter the China market program exposure.

by: gaga

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