Promotion through mails is an effective means to enhance the business of the organization in today"s competitive world
. It is a popular means of reaching the customers. Quick deliverability of the mail, easy means of responding and affordability are the major reasons for the success of the email marketing. An entrepreneur can introduce the business to new clients through this means. This is also an effective means to retain the existing clients and encourage customer loyalty among them. It is also used to build the brand image of the organization in the marketplace. A marketer can also establish his foothold in the international market by exploring opportunities across geographical boundaries. In this way, marketer can expand the business of the company.
Types of email marketing:
Entrepreneurs have introduced different kinds of marketing through mails to the world of business. There are "retention mails" that are like newsletters. These mails carry messages to provide authentic and interesting information about the corporation. The main aim is to kindle interest in the minds of the prospective customers towards the organization. This kind of message is sent to the target customer to introduce the business of the company. This message is used to create a positive and long lasting impact on the mind of the customer about the company. These mails build the brand identity of the corporation. There are "direct mails" sent to the customers by the marketers. These mails carry commercial or profit making messages with clear intention of selling the products and services to the customers. A marketer advertises the products of the company and persuades the customer to purchase them. In such cases, the marketer also gives link to the website where customer can make online purchases. You can provide the review and benefits of the product in mails. Another way of promoting goods and services is to advertise them on other marketer"s newsletter or promotional mails. In this way, you can fetch the customers searching for products related to your goods. This can expand your customer base.