U.s. Giant Best Buy Chain Secrets To Beijing "underground Shop"

U.s. Giant Best Buy Chain Secrets To Beijing "underground Shop"

Up shop in China to be questioned outside the troubled U.S.

Home Appliances Giant retail chain Best Buy is incredibly low-key almost sneaked into Beijing's market. Reporter yesterday (October 14, 2008) learned that Best Buy has rented the second floor of Beijing Scitech Shopping Centre, 800 square meters area of operations is expected to open next month in Beijing quietly out of the third store.

Intention to avoid a low-key shop

Gome Suning ? Although the new stores have entered the decoration part, but Best Buy marketing center related to the details of its secrecy, and the Shanghai Zhongshan Park store opened in the first half of the huge contrast to create a momentum. Industry analysis, Best Buy deliberately avoid such strategies certainly the local Beijing Gome, Suning, Dazhong and other home appliances giant considerations. As the appliance market has been in Beijing Gome, Suning, Dazhong 170 stores the Big Three competition is extremely full, and later, Best Buy and they were positive there was not much opportunity for confrontation. Currently the United States and other countries several giants in the Beijing area is the layout of the basic tricyclic, tetracyclic along, large living area and large commercial areas, while Best Buy is not really convenient either chosen not mainstream business district of Beijing, and no large permanent residents of the Seth area, hope where a fixed number of unique high-end consumer groups and national survival of the United States and other dislocation.

However, Gome, Suning, Dazhong the comment said that Best Buy stores actually not really true home appliance stores, 800 square meters of business area restrictions make it impossible to have too many

TV , Refrigerator , Washing machine And Air conditioning Major appliances such as display, more likely, in all kinds

Small appliances Products. This mode of operation not only with the Best Buy store in Shanghai opened two different, with its overwhelming majority in the U.S. and Canada store is also completely inconsistent with, this play does not come out nearly the size of home appliance chain effect due.

Best Buy blaze "backstroke"

In fact, Best Buy in March of this year will be the Beijing office has been disbanded, claiming that the short term will not shop in Beijing. And this position just over six months, Best Buy on the very low-key into the Beijing market. This is also the industry analysis, Best Buy to Beijing's particularly the low-key and perhaps more "esoteric" reasons.

As foreign retailers to enter the Chinese market must be approved by the Ministry of Commerce of the audit, company's own development strategy, product development strategies are likely to affect the details of the acquisition approval shop. Perhaps it was because after the "withdrawal of the Beijing market," a move made to get Best Buy to smooth the Ministry of Commerce approval on the new stores, but Best Buy is taken then again a "Parthian shot" Sha Hui Beijing's strategy.

"underground shop" policy in the fight "edge ball"?

Learned that Best Buy recently approved the addition of four in the Chinese market, new stores, but the store is not Beijing in the approval list. According to informed sources, Best Buy's first store in Shanghai Xujiahui store is opened without authorization, without the prior approval, the second store Zhongshan Park store is also the case without the approval of the renovation began, culminating in store decoration vacant after the completion of a large six months before it opened. The sources also said that as the only two-story underground Dorset leased, so that Best Buy stores may only be regarded as a joint venture of the "shop shop" or "brand counters" does not rule out the Best Buy It is this policy in the play "edge ball."

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