Uncover The Benefits Of Testing And Tracking Your Online Business

Testing and tracking your online business might seem like something hard to do

, but it's one of the most important things you can do to improve your online business. Through testing and tracking you can determine the number of responses, resulting purchases or sign ups, your cost per completed purchase, as well as your net income and more.

Testing and tracking should be a continual ongoing process that you maintain down the line through your entire marketing funnel. Testing and tracking your online business efforts can help improve conversion rates by helping you:

Know what works and what doesn't work

By testing and tracking each sales page you create, for instance, you will know what variables convert to buyers, and what variables don't. It is important to know what is and is not working because you do not want to waste your time on efforts that either do nothing, or have very low ROI in comparison with your other analysis.

Identify your strengths & weaknesses

By testing and tracking each campaign, whether email, squeeze pages, or other, you can indentify your strengths and your weaknesses. Some marketers are great at making effective squeeze pages, others are better at search engine optimization (SEO) or pay per click (PPC). Knowing what you're skilled at means you can do what you're good at. That does not mean you shouldn't practice and get better at the other marketing methods, just that you may consider getting professional help with the others. In business this is called leveraging your efficiencies.

Determine if you're meeting your goals

By testing and tracking all of your marketing campaigns through your entire product funnel you can know for sure whether or not you're meeting your goals. It is important to set goals in each campaign that you conduct so that you know if you're meeting expectations. You can use previous successful campaigns as your baseline. For instance if you tested two squeeze pages, A and B, and B performed by giving you a 40% ROI and A returned a 60% ROI then you use A as your baseline goal, replacing B with a new campaign that you test against A.

Know your ROI

By testing and tracking each PPC campaign you can determine your exact return on investment (ROI). The most important aspect of your efforts is the bottom line, your ROI. This means that if the cost of a campaign is $100 and you make $150, your ROI is $50 dollars or 50%. You should know these numbers for each individual effort. Knowing your ROI will help you stick to your budget by helping you determine your future expectations of profitability.

Get out of the dark

By testing and tracking the responsiveness of all aspects of your marketing mix you can get out of the dark by learning what your target market responds best to, what you're best at, and avoid wasting time and money in future efforts. Further, you will know your exact ROI. Profitability is, after all, the entire point of your efforts.

by: Melissa Ingold

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