Understanding The Advantages Of Magento Ecommerce And Web Application Development

The modern day industry carries out most of its transactions online and an apt answer

to these requirements are the Ecommerce platforms that have become commonplace these days. Still the challenge to develop bigger and better ecommerce applications that simplify the process of web application development persists. The solution to these issues has been presented in the form of the Magento Ecommerce and web application development platform. Herein we try to shed some light on why Magento is the choice of a growing web application development and ecommerce development community.

Apart form being a cutting edge and powerful open source ecommerce solution the other features that set Magento apart include marketing and promotional tools, analytics and reporting, SEO services, site management, catalog management, catalog browsing, product browsing, mobile commerce, international support, shipping, payment, customer service, order management etc Magento sports a clean and modern layout which imparts a thorough professional outlook to the front end and administration sections. The ease of integration of layouts, add-ons and themes is unparalleled when compared to other open source ecommerce solutions. Lesser amount of complications mean that the shop owner is not required to have any prior programming experience. An array of payment gateways ready to be integrated with Magento mean that now you wouldnt have to lose on business owing to your payment gateway not being compatible with your provider. Multi-pronged administration capabilities allowing the management of multiple ecommerce establishment form a single administration point is another highlight associated with Magento. This entails that now even if the shop owner has two different kinds of establishments that need management, it would be without fuss owing to the single panel administration feature of Magento. Up-Selling features at the checkout is another great advantage as it leads to free sales promotion and increases the chances of garnering more business. Ability to have a closer look at the image of the actual product through the zoom in feature incorporated within Magento also receives some brownie points from the sales and marketing point of view.

by: Dane Phillip

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