Unwritten Rules On Exchanging Business Cards

A business card represents you and your business

. They promote and market you business. Thats why it is important to have a business card. It's your customer's first experience of the product or service you're about to offer them and you must give them the best at all times.

But do you know that a business card is not just what you give to anyone at anytime under any circumstances. Even in giving out cards, there are certain unwritten rules to be followed. Of course, nobody gets legally penalized or anything to that extent (unless there is misrepresentation of information) but in reality, the punishment can be so much more. For anyone in the business of winning clients, anything about their cards must be on the right side. And that contains the whole thing from handling to handing them out.

First, don't just put away your cards as if they were old receipts you don't want to let go of in some circumstances. These are your business cards and they represent your business. You're not going to create a very good impression when you have them crumpled or even somewhat worn out around the edges. This is not something you need at this time. When you're in the initial stages of winning a client, it could all be about the way you look, the way you speak, the way you act and the way your business card looks. It comes out to be practically the same equation eventually, no matter how you mix and match the variables to the equation. The way how your card looks like is important.

Second, be familiar with the person to whom you're about to give your card. There are varying customs when you give out credit cards to your different prospect customers. Of course, these customs will have a lot to do with nationality so if the person you plan on giving a card to does not share the same card exchange traditions you are accustomed to, do your research. For instance, some Asians are not grateful when they are given a card because they don't ask for it. The Japanese, in particular, hand out their cards with both hands and with a nod depending on seniority. Most Asians also find it rude when Westerners receive a card and pocket it immediately without even taking a look. There are different business card protocols in the world so if you're dealing with international clients, make sure you've done your homework.

Third, it is also expected that you ask for the person's card once youve given your card. This is more of a universal rule which doesn't take to any particular nationality or group of people. It is simply polite to ask for one's information when you have given yours, unless you have an understanding to the contrary.

Good business card manners are in your hands. A lot of common errors can be easily set and avoided totally with a small piece of consideration and information of the rules. Appropriate manners will help to guarantee a good status on your company, and only serve on your additional aspiration in marketing. Doing the little things right is crucial to the success of any company, and details like etiquette are too often overlooked, be sure not to make the mistake for yourself.

A business card can be one of the most powerful marketing tools available. They are inexpensive and easy to distribute. Why do we forget to take our business cards around with us when you never know you may meet an important person who could turn out to be a client? What a big mistake!

A business card can bring in many opportunities, so make it a rule not to go out without them.

by: Henry Watts

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