Upgrade Your Business Presentations In Minutes
Whats the secret to professional, polished and persuasive presentations
? As there are never enough hours in the day, its essential to have a specific plan to upgrade your presentation in minutes. Find out how right now.
No time to lose? Big sales presentation this afternoon? If youre under the gun for your next big presentation, use this fast upgrade to be ready for anythinginstantly.
Last week I coached Mary, a busy professor. She was trying to get ready for an important conferenceand was seriously in need of presentation upgrade. Naturally, she also had 16 other urgent appointments. So, we rolled up our sleeves and dove in.
If youre feeling like theres not enough time to make a difference, think again. These quick changes will spruce up tired presentationsand youll come out a winner.
Heres the 5-steps we used. Try them out right away if you have a presentation looming on the calendar.
Step 1. Start With Your Conclusion
Kind of counter-intuitive, right? Wrong. Youre the tour guide and your audience wants to know where youre taking them. Set clear expectations at the start.
Of course, skip all the gory details. Just give a high-level heres where were going to let people know whats ahead. Just like when you get on a plane, the pilot or flight attendant announces, this plane is heading to San Francisco. Do the same for your audience.
This sounds like a simple, no-brainer thing to do. But youd be shocked how many professionals skip this step.
Why it matters: set clear expectations and youll win attention.
Step 2. Frame Your Message
Speaking to clients in the food industry? Use a menu to frame your message. Speaking about sales? Talk in terms of sales cycles, pipeline and speed. Talking in your clients language helps people understand what youre sayingand appreciate the value.
Why it matters: dont make people think. Take the extra step to put your data, statistics and insights into a message that is easy for your clients to grok.
Step 3. Simplify With A Story
Organize your information in a story. Its the fastest way to make an instant improvement to your presentation. Stories are emotional, engaging and very easy to remember.
Why it matters: your audience is already chock full of information. Pierce the veil with a lively story. Hint: make your story easy to understand and easy to retell.
Step 4. Think On Your Feet
Transform a dull presentation into a dynamic one. How? Ask questions. Answer questions. Get your audience involved and interacting. Many presenters avoid impromptu participation because they consider it risky. Not you. Guide ad hoc discussion and stay fluid.
Why it matters: your audience is paying attention to how you communicate. When youre agile and flexible, it says a lot about your company, your offer and your brand. Interaction is the key to successful business communication.
Step 5. Focus On A Single Easy Action
As hard as this is, resist the temptation to give a fan-deck of options. Focus on one action. The very next step. This helps overloaded audiences know exactly what to do. The end of your presentation is a time to guide and give clear directions.
Why it matters: people appreciate knowing what to do next. Remember your beginning? You started with the end in mind. Now its time to help people take the next step.
I bet youre wondering about Mary, the busy professor. She used these 5 steps and was thrilled. She went from a dizzy swirl of ideas to a clear, concise
presentation. Her audience loved it. Your audience will too.
by: Milly Sonneman
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