Use An Effective Window Display To Attract New Visitors To Your Store
If your business has a store that is open to the public then it is vital you draw people in using a variety of techniques
. The design and layout of window display that is appropriate for your business will depend on the nature of your work but whether you are a clothes store, hairdressers, bookshop or estate agents you will need an eye catching display to grab the attention of passers by.
There are a few things to consider before starting planning your window display. Who are you directing your advertising at? What does your business do? Do you have products to display or images associated with your work? Is there a particular message you would like to convey? What size window do you have to work with? Do you want to cover your entire window or do you want to frame the interior of your store for people to see in? Once you have answered these simple questions you should already be forming a few ideas as to what you would like.
At this stage it is advisable to hire in the skills of a designer who can help get your ideas together into something tangible. If you are piecing together a window display that includes products from your store then you may want to hire in the services of a specialist window dresser, who has experience of creating an eye-catching display. Try to find someone who has worked for clients with similar needs and requirements to you if possible. The more experience they have the better
If you do not have physical products to display in your window then it might be an idea to create something artistic that represents what you have to offer. This could incorporate photos of your work or if you run a more serviced-based business then imagery that evokes a positive feeling about what you could do for the potential customer. If you do not hold stock of any images to use then you may need to hire a photographer to capture some of your work or ask a designer to create a unique piece of artwork for you. It is probably best to steer clear of stock photo websites, as your chosen image will more than likely be littering the web and competitors literature.
Most window designs will benefit from some kind of display boards, whether as a backdrop to the display or as a display in its own right. These can easily be purchased online.