Use Of Social Video On Your Business Website

You might be thinking now of the right number of social videos you should make for your website

. In our organization we've got three YouTube accounts, and three YouTube channels and we've made over three hundred videos in the last three years, which is a hundred every year, which is about two every week.

Now you may be thinking, I don't have time to do two videos every week, what am I going to say, my business is small, I've only got this bit of information. A lot of the content may be made up of a lot of videos that were all made at the same moment.

We make videos from audio interviews. Then an assistant makes that into a powerpoint presentation on Keynote which seems to work better. I'm not advocating it, but it is really good. Then I cut that into smaller videos, so out of an hour's worth of an interview, we get seven videos. Each one of those we push out onto the web and optimize them specifically. But they all come back to one URL as well.

Social media video can be a part of your business even if you're just starting. Just stand in front of a video camera and make a video just introducing your company, introducing something that you've learnt, some new content or a new product. There are a number of things you can do.

One issue that we've watched evolve is the idea of quantity versus quality. If you're in a competitive area and you need to really push out content quickly, then you're going to make a lot of quantity. That is going to be at the expense of quality. I have a production company and I make low end social videos up to higher end, like corporate videos and corporate documentaries. That will take a week of full time editing and then you put in a soundtrack and then you put in special effects and the list goes on.

That's usually for one video that is going to appear. You need to be working to find a balance between pushing things out as quickly as you need to but also developing your brand. It's simple things. It is about getting a logo at the start and end of the video. Or it is about how you dress sometimes or where it is located.

I'm just going to talk about three examples of the evolution of the David Jenyns look. These are just little snippets. I just want to demonstrate you how things have progressed. You sit here and think, how could I ever start with those social videos. We started before with just a little camera. The next one was when I started to get into the mix a little bit more. In our office we've set up a little studio space which is just basically a room with a backdrop and we set up a camera there and a few lights. The brand began to evolve.

by: Jimmy Cox

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