Use signs to advertise and sell bank repo houses
Use signs to advertise and sell bank repo houses
As we've mentioned, our biggest rule with the signs is we want something that is obvious. We want people to notice the house when they go by so we put a minimum of five signs out front. It's a combination of our signs for selling the house, signs for 'we buy houses', and at times we'll put out 'avoid foreclosure', 'stop foreclosure' signs as well.
The placement of signs is important. When people are going down the street, we put them up in a way so people can see them from all directions.
My acquisitions guy will have a sign up on the corner of the lot; he'll have another sign down on another part of the lot. If we have a chain link fence, he'll poke two holes in the sign and stick it on the fence with wire ties.
Imagine that you're driving down a busy street and keeping your eye on traffic, we want to be able to capture your attention out of your peripheral vision. Just try to put yourself in that position. What would catch your eye?
We have tested this for a while now and we've come up with a system that works.
If it's a single street, meaning we're in the middle of the block, we'll put one at the start of the property line, one at the other start of the property line, and one in the middle. Both of those are usually double sided signs and they're placed perpendicular with the street. This way you can see it coming and going.
Our 'we buy houses' signs are placed up in front of the porch and are placed parallel with the street so we're maximizing our exposure to people driving by the house.
If the home is a single story and there's a nice picture window, we'll put a sign up there. We place it so that it's at eye level when somebody's strolling by. If it's a two-story and it's got a nice window up we'll put one up there on the top so people can see it as they drive by.
Again, we want to grab their attention. You drive by our bank repo house and you will notice a difference compared to driving by a REO house that just has a realtor sign out front. It's pretty easy to drive by that one sign and not see it if there's a car parked out front or you're just daydreaming. If the wind takes the sign down or if the lawn mowing crew takes it down, that home is not being advertised until the sign is put back up.
If some kid takes one of our five signs down, we still have a shot with the other four.
The bottom line here is we see to it that you don't miss our signs when you drive by. We have a lot of signs out there and they are bright yellow.
What I'm really trying to do is have somebody take their foot off the gas and hit the brake. I want them to think I'm having a party. I had someone who used to put ten signs in a yard. Now that was a little much. We have found that five is a good rule.
I use 8" x 24" yellow signs. They say, 'For Sale by Owner' or 'Land Contract'. I have large print on the phone number. If you're in the middle of your area code, don't even put the area code on. This allows more room to make the numbers larger.
I have them put Kevin's cell phone number on the sign.
You can have your 'We Buy Houses' sign there and it could have the same or it could have a different number on it, depending on whether you're both the sell and the buy person.
Make sure you use your cell phone number on the sign, and if you have a website, make sure your website address is on there as well so you can drive them to your website.
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