Used To Traction: Consumers Who Call The Shots Sites - Consumers-it Industry - Electric Yogurt Maker

When Ma said Alibaba Dazhedenglong can not find a high-profile opponents of the time

, but instead admitted that Wal-Mart is the only rival Taobao, most people did not understand the meaning of words in addition to continuation of Ma consistent high-profile style and the "crazy" attitude, few people can understand, Taobao and Wal-Mart is indeed a real competitor. According to Ma's attitude, Taobao, China's largest one-stop consumer base, a merchandise distribution center, place of occurrence of any transaction were to share with Taobao's market, in this point of view, able to compete only Taobao Wall Ma had. Both of which will eventually be used in the consumption level duel.

If Wahaha is China's rival Coca-Cola, perhaps many people would say, two different FMCG why the state is in competition? If people normally drink beverages in the 2L a day around, and if selected Wahaha purified water or other drinks, he would not to buy Coca-Cola, the Coca-Cola China is losing the beverage market, Coca-Cola 2L , so to say not difficult to understand. With Electronic Mature business, whether traditional comprehensive supermarkets, such as Wal-Mart, Lotus and the like, or vertical areas of the store, such as Gome, Suning, will change in consumption habits, the overall market share is gradually reduced, the only One approach is to build their own e-commerce system, to meet the increasingly personalized spending habits.

Most domestic problems facing e-commerce businesses is how to compete with our rivals enough market share, huge Advertisement Inputs often have little effect, as if the traditional fields, advertising only reaches a certain level, its generating revenue is doubling funding is not sufficient for the majority of e-commerce business, and its limited market close fight, not as efforts at the site itself, improve the user experience, enhance communication and user Education To foster user-specific consumption habits, it will be later who do not have the capital advantage of e-commerce businesses the only way out of competition.

Reported until the end of 2010, B & Q in China's existing 63 stores will be closed 22, which stores most of the losses, the remaining 41 stores will have 17 to reduce area. Another international chain of building materials giant Home Depot in 2009 also closed two stores in Qingdao, and Shenyang, from building materials in recent years to see the large and medium supermarkets seen on the expansion of high-profile, low-key in the related stores, while domestic Home Building materials leading e-commerce business? Regulating the family home net was rising against the tide, in 2009 a platform for transaction volume broke through 30 million, 4 years as a founder of e-commerce company, from the Group buy consumer access to e-commerce, regulating the family network in focus home building materials, it is also actively seeking new business development, around the "house" concept, regulating the family home Network Group buy from the first to start home building materials, to today's wedding, soft wear, Small appliances , Decoration Design services. All this is in creating the consumers one-stop "home" consumer platform, the final form of marriage, fitting a series of regulating the family spending habits.

2010 month, regulating the family's home network of the Shanghai Group buy nets to celebrate the 5th anniversary of Founder Group buy will be held in a large field, and annual Group buy will be home after the first day, sign up to four thousand persons, the total amount of transactions nearly 30 million yuan. West Chemical industry , Fu Pai was the ceiling, Moen faucet, Dike balcony window, Yu Bong cabinets, appliances and other side too by the numbers of visitors that day sought after brand, single-product orders up to 600 single, setting the highest in history, Shanghai Group buy nets. Compared with last year's first quarter, the platform 180% turnover growth, the number of registered members increased by nearly 2-fold. From which we can easily see that e-commerce development momentum and huge market potential.

Finance Impact of the crisis, people tend to more of the product price, which is regulating the family home network opportunity, and domestic and foreign building materials supermarket of products, though clearly the price, satisfactory services, in price, it is difficult and Group buy gathering consumption comparable to the price advantage, but the impact of electronic commerce on the traditional market, especially, regulating the family home, said Tang Liang, vice president of network, on-site Group buy model will eventually be the setting sun, but e-commerce is not the case, regulating the family home Net development strategy is currently e-commerce. The e-commerce aimed at changing consumer habits renovation to undertake the important task of educating the whole industry.

Who dance at the consumer sites?

People who like to drink pure water change drinking cola, for e-commerce enterprises, how to become a potential target site of loyal users, the biggest challenge comes from the consumption habits of the traction, the majority of Internet users in China, the short-lived Internet access, it is difficult for large consumer e-commerce is very familiar with the subject, which is like a person came to a strange world, is often the beginning of contact is the most real, virtual e-commerce, consumers should be given more is a habit, once the habit, then formed the core competitive advantages, and Taobao five years ago on ebay do not have any competitive advantage, but Ma to do is to make the most effective decision-making Taobao free standing competition level, the decision-making the biggest impact is for many Chinese Internet users from a business point of view to reach Taobao gradually affect the surrounding population, and the formation of online shopping Taobao habits, this is the competition of the most effective strategy, Taobao is simple, direct, Effective and other features to quickly build Taobao shopping habits, once used to cultivate, and it is difficult to change. Alibaba's net business education as such!

From initial education to the spending habits of traction, which is present e-commerce companies should devote their energies to do, it is easy to understand, in the recruitment field, a college student will often run CV for each recruitment site, but after a few years will choose a recruitment website, which is a lot of recruitment companies neglected, while regulating the family home network around the "house" concept to create one-stop shopping platform, and consumer habits of education and traction to put your family at home network ports of industry leading position.

by: gaga

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