Using A Professional Printer For Your Business Cards

If you're in business without the cards, you could be missing out on one of the easiest and effective marketing tools available to you

. It doesn't matter if you sell houses, paint cars, or practice law; a well-made business card can bring clients to the phone. But that's just the rub: the business cards should be well made. Unfortunately, with home software more available than ever, the average person thinks they can get away with buying some card stock to make their business cards at home. This is rarely a good idea. Here are some reasons why going with a professional printer is in your best interests.

Design Assistance

While there are some printing companies that simply take the customer's design and put them through the printer, most of them provide graphic design help along with their services. If you bring them in on the initial design process, they will be of valuable assistance to your project. Most amateurs tend to want to cram as much information as possible into what is a fairly small space. This is entirely unnecessary and often works against the card's aesthetic appeal. There's nothing wrong with having your own ideas, but you should consider a professional's opinion when coming to a final result.

Quality

Even the most expensive printer you can buy off the shelves is going to fall short of what is available to a professional printing and design company. Can you get good results on your home machine? Certainly, if you put enough money and effort into it, but when dealing in bulk (which, unless you're only going to print off two or three cards, is the case), you're better off going with a company who is used to doing big jobs. Unless you're using equipment you already own, the cost is going to be far less using a professional than it will be to purchase everything you need to get started.

Time

If you're in need of business cards, you likely have a business of some kind. That means your time is valuable. Take that into consideration while deciding whether or not to go with a professional printer. How much time can they save you? It could be substantial. And time is money, as everyone in business is fond of saying. But the saying is popular because it is true. Any time you are spending on activities like this is time you could be spending making your business more profitable. Keep your aim focused on the important stuff and leave tasks like this to the people who know what they are doing.

by: Andrea Avery

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