Using Business Gifts To Attract Customers
New customers are hard to come by in this challenging economy
, as picking up a new service provider or supplier is a risk and businesses would rather stay with someone they are familiar with. A business gift can go a long way to help soothe those concerns regarding switching to a new company. The gift will help them in a number of ways, it reminds them of your name, they know you have a stable company and they know you would take them seriously as a new client.
As a business owner, you know about the importance of name recognition. If your customer does not know the name of your company, there is no way he will call you instead of your competitor. Many businesses give away consumable items in an attempt to win their business. This is a mistake. If you give a potential customer a bottle of water on a hot day, they will certainly appreciate the gesture. However, they will drink the bottle of water and then throw it away. Even if you had special labels printed that included your business name, the potential customer probably only looked at it once before throwing it away.
The best plan for these possible clients is to pass out promotional goods that are not throw aways like pens, magnets and bag clips. These are things they will use everyday, so that means they will see your business name and logo everyday. So some time in the future when they need your service or product they may contact you instead of their regular provider.
When trying to establish a wider customer base you may find other businesses are a little nervous about someone they are not familiar with, even though you may have a long time business, they don't know who you are. Giving away some small promotional items will help them get to know you and understand that your business is stable and doing well.
As you proceed with securing new customers it's a good idea to keep the flow of small gifts to show your appreciation for their patronage. Just like you give family gifts to show your love, the same should be true of your incentives for gifting your clients. Even though these gifts are promotional techniques to get more customers they also can be very heart felt gifts and that's how to give them, then you will probably have these customers indefinitely.
by: Kris Ann
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