Using Different Sales Techniques
What is marketing and why is it important? It is a process that companies use to help increase awareness of their product and create customer interest
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There are a lot of people out there who have invented either a product or a service that they think they can make some money off of it. Since there are so many people out there with several of their own inventions and ideas, it makes the competition to sell whatever you are offering to people.
First you have to come up with a really good and original idea. This could be anything from a product that you have invented to a service that you will provide.
For example, you want to market your own homemade food company. Having other people test your food samples and giving recommendations for the quality of your food is a really good place to start.
You will not start making money with your business right away. It could take a few days but more likely it will take you several months before you see any kind of profit in your bank account.
Figure out whether you want to start up a catering business and cook many different types of food or if you just want to specialize in one area of culinary art. There are desserts to entrees to appetizers and you just need to figure out which kind of food you enjoy making the most and what you are the best at making.
After you decide which kind of food you are going to make, then you know who your audience will be. Describe your target audience and write down the things about your product that this particular audience would be attracted to.
List down some reasons that these people in your target audience might like your food and find it more appealing than others. Find words that make your food sound appetizing and mouth watering.
Using words such as; homemade, natural, organic, homegrown, whole, unrefined, divine, flavorful, heavenly, honey, luscious, mouthwatering, rich, savory, scrumptious, succulent, sweet, tasty and yummy will help you start writing a good advertisement.
Usually food products that are not mass produced are more appealing to people. When you expand your business and start mass producing then the quality does not always remain the same.
Designing a visually stimulating package to put your product into is your next step. You may need to hire a professional marketing consultant to help you come up with a competitive campaign that will attract many people out there to your products.
Part of the whole marketing process is to start small and this means that you should start locally. Take your stuff to local farmers markets, fairs, shows, local restaurants, coffee shops, and other local places to get the word out there about your food.
The next big step is to create a website that shows how good your services are and to make it look appealing to a wide variety of people. Your website needs to clear and informative but it cannot be boring and uninteresting.
You can hire professionals to work on your website so that it can attract many people and eventually get you more business and make you more money. People also appreciate a biography page that gives some information about you, your company, and how you got started in the business.
After you have done business for a little while and have some experience under your belt, then you can start publishing some of the customer reviews on your website or on your blog. Obviously you only want to post the positive experiences that customers have.
You should have a question and answer page along with an informational page where it shows the prices that you charge. Sometimes you can find more fans through the blogging world and other social networks.
Take a lot of pictures of your products and continually try to improve your packaging and your food. Use your friends and family members to help get the word out there and try to attract more people to your product and your services that you would not have originally gotten without their help.
by: Ignacio Lopez
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