Using Online Marketing Strategy To Grow A Business

Marketing a business online is a great way to increase revenue and encourage growth and stability

. While it's not difficult to use online marketing strategy there are some guidelines that should be followed in order to increase web traffic and enhance branding of the product or company. Here are some simple yet effective ways to use online marketing strategies to build and grow a business in today's often struggling economy.

Web Design is Key

It is vital to have a website that is functional, attractive and easy to navigate. Visitors will not come back if any of these three components are missing. Finding a competent web designer is extremely important if one doesn't have the skills to accomplish this task alone. It is a wise first investment to make in growing an online business, as first impressions are important in a venue where there is so much competition.

The Importance of Major Search Engine Ranking

Once a website is online, it can be lost in the shuffle of thousands of other similar sites. The importance of major search engine ranking cannot be stressed enough. Search Engine Optimization, known as SEO, is imperative to helping search engines not only find a site, but to then place it high on their ranking.

- Great site content - this can't be more important; the better the content, the greater the number of visitors.

- Internal and external linking - creating links between other similar businesses that will then create links back are great ways to increase traffic flow

- Website title, heading tags and meta tags - choosing these components carefully based on current trends will exponentially increase ranking on the major search engines

- Keyword density - the industry rule of thumb is no more than five percent of a keyword should be used on any one page. If keywords are used more than that, the major search engines will read the content as spam.

- URL Structure - Be sure the URL structure coordinates with the content of the page. This will ensure that pages searched will be displayed according to content.

Interacting with Customers

Once a site is up and running and traffic is increasing, there is no better way to conduct business than by interacting with customers or site visitors. Have a sign-up form for email updates. Start a blog or insert a comments area on the site for customer and visitor feedback. Stay active and respond accordingly and watch site hits explode.

Using Sitemaps to Increase Hits

Sitemaps have been in use for a long time; however, using them correctly will increase visits to a site and ensure that visitors are finding what they are looking for easily and quickly. Sitemaps are used to tell search engine robots where possibly "hidden" pages can be found, which will increase traffic. Using a content management system on the homepage of a business site can, and often does, increase additional page hits, but current sitemaps are the key in SEO. Make sure to update the XML (sitemap) content descriptions on the homepage so that visitors aren't going to pages that no longer show the content for which they are searching.

by: Helen Palmer

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